Online Surveys 2.0
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Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Online Surveys 2.0
ASCFunky Data: working with unconventional data in surveys
and research
25 September 2012, Imperial College, London, UK
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Introduction
o Netherlands and Lithuaniao Knowledge Exchangeo Business Intelligenceo E-Learning
o Across EUo UK: JISC, UKCES, Connexions
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
(online) Software Systems
o Many were based on existing offline systems
o Functionality copied, not redesignedo Misplaced analogieso Slow innovation
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Examples
E-mail: POP, CC, Inbox, Outbox, Address book
E-books: Bookmarks, Margin notes, ToC
E-learning and Assessment: PDF, text and images, Multiple choice
Other: File System, Desktop, Saving of documents
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Online Surveys Today
o A lot of multiple choice questions
o Score matrices (on 5 or 10 point scales)
o Mostly written introductions
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Online Surveys Today
o With Rules
Automatic data entry
o Without Breaking the format
Handwriting
Drawing
Online versions of paper survey forms
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
But there is more...
Being in an online environment allows us
to use online content
Being in a dynamic environment allows us
to use dynamic features
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Online content
o Multimedia: Pictures, video, audio
o Uploaded or embedded
o Wherever we need it: to introduce a subject or question;
as answer options;
as answers from users.
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Multimedia
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Associative questions
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Two-dimensional thinking
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Sliding scales
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Lightbite Toolbox – Authoring
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Adaptive Surveys
o Dependent questions
o Dependent sections
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Drawing conclusions
o Use any question result to filter survey results
o Generate graphs on the fly (bar, pie, stacked,
bubble)
o Research free text using tagclouds
o Thumbnail overviews of uploaded pictures
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Drawing conclusions
o Use any question result to filter survey results
o Generate graphs on the fly (bar, pie, stacked,
bubble)
o Research free text using tagclouds
o Thumbnail overviews of uploaded pictures
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Drawing conclusions
o Use any question result to filter survey results
o Generate graphs on the fly (bar, pie, stacked,
bubble)
o Research free text using tagclouds
o Thumbnail overviews of uploaded pictures
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
Near future
o Create audiomaps from (uploaded) videos
resulting in videowalls with themed clips
o Analyse positives and negatives in free text
o Integration of public datasources
o Contextual content
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
We need you!
Join our public beta
October 2012
Raymond Elferinkraymond@raycom.com
Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com
“Let others praise ancient times; I am glad I was born in these.”
Publius Ovidius Naso (43 B.C. - A.D. 18)
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