Online Seller Wales Newport - 30th April, University of South Wales

University of South Wales, City CampusWednesday, 30 April

2014 6: 30pm

www.OnlineSellerWales.com

1. Grow your International Sales on eBay and Amazon  35 Minutes ( 6:45 - 7:20 )

Online spending is growing worldwide. Selling internationally will help UK businesses from these growth rates and prepare for the future. Selling internationally with eBay and Amazon is much easier than setting up your own international online shop. This talk is all about reaching millions of potential customers outside the UK within a short period of time.

Speaker: Willem Rowies from WebInterpret whose core mission is to make international e-commerce accessible to all businesses.

Topics / Speakers

@WebInterpret_En

2.  Creating Email Campaigns with Mailchimp  25 Minutes ( 7:30 - 7:55 )

This is a practical seminar to introduce Mailchimp, one of the Forever FREE Email Marketing software. This talk

will take you through the basics & empower you to start using Mailchimp for your business immediately and

Grow online.

Speaker: Prabhat founded Online Seller Wales with an aim to educate online sellers and encourage small retailers

to sell online. 

@day2dayebay

3.  Creating a Digital Marketing Plan for Your Business 25 Minutes ( 7:55- 8:20 )

A website is an essential part of your online marketing effort, but it does not exist in a vacuum. In this talk, Joel will discuss how your website should sit in a broader context and he will map out how that landscape could look, how it should operate and what should be measured.

Speaker: Joel’s runs Hinkford, digital agency based in South Wales that helps people & organisations create & refine their digital strategy (that’s websites, apps and being smart online in plain language).

Sorry Q & A only at the end

Presentation to be Emailed

@joel_hughes

How to boost your online international sales

Why sell in other countries?

ES18%

IT15.9%

FR11%

DE11%

UK10%

OF EU BUYERS WILL BE OUTSIDE UK & GERMANY BY 2016*64% OF ALL ONLINE TRADE WILL BE

CROSS BORDER BY 2020**33%

The Go To solution is to list on international marketplaces

- Provide huge visibility- Good reputation (buyer protection)- Already a lot or traffic- Architecture in place for international selling

>10 million unique visitors per month

>9.0 million unique visitors per month

>59.7 million unique visitors per month

>21.4 million unique visitors per

month

>4.1 million unique visitors per month

>4.5 million unique visitors per month

Ebay buyers:

Active CBT - Challenges

- Which inventory will sell internationally?- Localising listings- Day to day management of new listings- Communication with buyers

Tips

-Free shipping 30% sales increase-Remove VAT 100% sales increase

http://www.webinterpret.com/trial

Creating Email Campaigns with  

University of South Wales, City CampusWednesday, 30 April

2014 6: 30pm

WHAT'S ON TODAY ?

1. Noteworthy Mailchimp Capabilities2. Why to Create Lists and

Segmentation3. Sending Automatic Email

Messaging4. Measuring Email Success5. Combining Email with Social Media

1. Mailchimp Capabilities

Custom Sign Up form

Drag and Drop Editor

Easy to Use Templates / No HTML knowledge required

Choose for 100s of Templates

All Templates are Mobile Optimised / No Coding Required

Get news via email instead of checking blogs or using an RSS reader. Publish your content once and send it to your email subscribers without even thinking about it.

Target Your Campaigns based on Preference, Buying Habit, Location, Gender

Nurture Leads with Automated Messages

Track Campaign Success with Google Analytics Within

2. Lists Segmentation

Why ?

Group Your Subscribers from Sign Up form

OR Send Campaigns Based on Subscriber Activity

3. Automatic Email Messaging

Lead Nurturing

• Plan a series of emails to in order to qualify them for quality sales lead

• Increased conversion by 32.6% with lead nurturing emails

Customer lifecycle groups

Send Campaigns when it Means the Most

Experiment with From Name & Subject

4. Measuring Email Success 

Keep Record of stats

Bounce rateThis KPI lets you know whether the email you sent landed in your subscribers inbox or not. This is a pretty big deal for a couple of reasons.

Unsubscribe rateWhen someone unsubscribe from your list it means that they have lost interest in your message. A high unsubscribe rate might also indicate poor list hygiene. 

Open to click ratesThis KPI measures a higher quality of engagement than unique open rates by telling you how many of the people who opened your email (not just who received it) and clicked through to a landing page. 

Email Conversions – An email conversion is how well an email succeeded in converting subscribers into customers.~ Record Revenue

Total Opens measures the number of times an email is opened.Monitor the total number of opens to your emails over time to better understand what is resonating with your audience when it comes the contents of your messaging. ~Mobile Vs DesktopAbuse Reports – The abuse or complaint report is the rate at which email list subscribers marked your email as spam.

• Create Sign Up Forms• Focus where your Customer exist• Embed Social / Share Links • Share your email Campaigns

(Repeat) • Create Socially Targeted Campaigns

Resources

Resources

@day2dayebay E: daytodayebay@gmail.com M:0751 8839629

What we Offer?

Help you create Digital Marketing Plan

Digital Marketing Training & Consultancy

Set Up Email Marketing Campaigns

15th May – Cardiff Council County HallAtlantic Wharf, CF10 4UW 

Click Here to To Register FREE

@day2dayeBay

M: 0751 8839 629 DaytodayeBay for Tips and Tricks of Selling OnlineAvailable on Skype prabhat.shah1

Connect with Me on LinkedIn http://uk.linkedin.com/in/prabhatshah