Online Outreach: Getting Started on the Cheap & Easy

Lawrence S. GrodeskaInternet Communications Coordinator

Online Outreach:Getting Started

on the Cheap & Easy

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Introduction Mailing List & eNewsletter Social Media

FaceBook Twitter YouTube

Web Analytics SF Environment EcoFinder Conclusion

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Online Outreach Goals

Promote your programs Help OTHERS promote you Drive traffic Collect content Evaluate success

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Barriers to Entry

Lack of budget/resources Lack of strategy Siloed organization Lack of understanding *Lack of senior management buy-in *IT blockages Finding staff

http://sharemarketing.wordpress.com/2009/07/16/whats-your-barrier-to-action/

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

How To Start

Just START! Informal survey of audience One thing at a time Integrate look, feel & tone

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Mailing List & eNewsletter

Most important resource Send consistent, useful, targeted info Keep it simple & USE PICTURES!!!

Email marketing services: affordable customizable better deliverability reports

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Social Media: General Tips

Use same profile name not too long, avoid acronyms

Standardize look, feel, logo Integrate (website, newsletter, etc.) Takes time to build audience Find allies internally & externally Be sensitive to politics Be authentic & have fun

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Social Media: BIG 3

Facebook good for events, building community post: pictures, video, events

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Social Media: BIG 3

Facebook good for events, building community post: pictures, video, events

Twitter good for news, information, events post: news, resource links, events

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Social Media: BIG 3

Facebook good for events, building community post: pictures, video, events

Twitter good for news, information, events post: news, resource links, events

YouTube good for sharing/embedding content post: videos, TV/radio ads

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Web Analytics (Google)

Where traffic is coming and going top pages search keywords referring sites

Setting up is easy and free Should be the first thing you do Interpreting data takes some time Tagging & segmenting is next step

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

SF Environment EcoFinder

Database of local recycling services Web-based search tool “Open” data feed = Government 2.0

Earth911.com EcoFinder iPhone App

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Resources:

constantcontact.comicontact.com

govfresh.com (Gov 2.0 resource) facebook.com

twitter.comyoutube.com

google.com/analytics http://analytics.blogspot.comkaushik.net (analytics resource)

CIWMB/DTSC Building Bridges

Conference11/4/09

Online Outreach:Getting Started

on the Cheap & Easy

Contact

Connect with SF Environment : SFEnvironment.org SFEnvironment.org/facebook SFEnvironment.org/twitter SFEnvironment.org/youtube

Lawrence.Grodeska@sfgov.org