Online interviewing technology decisions Balancing performance, utility and cost Tim Macer, meaning limited Presented to AURA, London, 14 September 2005.

Online interviewing technology decisions

Balancing performance, utility and cost

Tim Macer, meaning limited

Presented to AURA, London, 14 September 2005

© meaning ltd, 2005. All rights reserved. Reproduction prohibited.

2

Who? Agency or DIY

Where? Your own network/web server or ‘hosted’

What? Simple or sophisticated

How much? Fixed cost or per complete

3 Snap: survey builder

4 Snap: survey builder

5

6 Zoomerang: simple online survey tool

7 Zoomerang: survey overview

8 Zoomerang: survey builder

9 FIRM: Confirmit “Professional survey builder”

10 FIRM: Confirmit Project log — audit trail of actions and changes

11 FIRM: Reportal Portal building tool (Confirmit data only)

12 Globalpark: OPST survey builder

13 Globalpark: Field report — response

14 Globalpark: Field report — response

15 SPSS: Dimensions InterviewBuilder (mr Interview)

16 SPSS: Dimensions InterviewBuilder (mr Interview)

1. Functionality v cost

Dear Aura member

Due to the sensitivity of this data, please send an email to me at tim@meaning.uk.com to request a complete version including this slide and confirm that you will not copy or redistribute it.

Tim Macer

All materials are Copyright © meaning ltd, 2005

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High Cost

High Ease of use

Low Cost

Low Ease of use

2. Usability v. Cost

Dear Aura member

Due to the sensitivity of this data, please send an email to me at tim@meaning.uk.com to request a complete version including this slide and confirm that you will not copy or redistribute it.

Tim Macer

All materials are Copyright © meaning ltd, 2005

19

Basic functionality checklist

Questions and grids

Design style templates

Simple skip logic

Personalised invitations

Reminders to non-completes

Authentication by ID or password

Segregate complete and incompletes

Realtime response reporting

Topline reports

Export data to SPSS

Export data to triple-s

Data protection - hosted within EU

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Advanced functionality checklist

Multiple languages

UNICODE support for non-roman Alphabets

Complex skip logic

Text piping

Randomized/rotated questions, answers

Populate survey with pre-defined data

Respondent can break off and resume

Database lookups

Multimedia support

Java & Flash plug-ins

Results publishing and portal building

…

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Panel functionality checklist

Panel members’ portal

Content management tools

Panelist profile self-administration

Staged admission

Search tools

Bulk upload

Variable rewards

Incentive drawdown and fulfilment reports

Panel condition reports based on participation

Complex sample selection and exclusion

Resting rules

Back-feed data from surveys

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