ONLINE COMMUNITIES OR TOTAL STRANGERS?insightinnovation.org/wp-content/uploads/2017/03/PDF/EU/Asim.pdf · STRANGERS? Digital Age Research 5 years of building MROC’s Populated 600
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How the right recruitment can make MROCs immensely more valuable
ONLINE COMMUNITIES OR TOTAL STRANGERS?
Digital Age Research5 years of building MROC’sPopulated 600 + panels and communities
Zenith Digital Network (Kenz Now)The world’s first survey and affiliate network focused on Ethnic minorities
(Podcaster, film critic, father, amateur chef and even more amateur guitarist)
15+ YEARS EXPERIENCEIN MROC’S AND PANELS
ONLY AS VALUABLE AS PEOPLE
5% OF ALL MARKET RESEARCH SPEND = MROC
70% ARE USING OR CONSIDERING USING MROC
Q3- Q 4 Grit Report 2016Esomar Report
SOURCE
Q3- Q 4 Grit Report 2016SOURCE
EXPECTATIONVSREALITY
DO YOU HAVE A COMMUNITY OR AN ACCESS PANEL?
RESPONSE RATESAKA THE ELEPHANTIN THE ROOM
WHAT ARE THE CHALLENGES?
• Case Study 1
THE HOUSE ALWAYS WINS
• Case Study 2
IF YOU PAY PEANUTS…
• Case Study 3
“I’M OVER IT”
3 THINGS TO WATCH OUT FOR IN RECRUITMENT FOR COMMUNITIES
COMMUNITIES NEEDS NURTURING
COMMUNITIES SHOULD BE DIVERSE
COMMUNITIES ARE NOT COMMODITIES
THANK YOU!
@DigitalAgeResLinkedInAsim.burney@digitalageresearch.com
Come and say hi!
#PEOPLEINCOMMUNITIESMATTER
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