Online Communication Strategy in Business

ONLINE COMMUNICATION STRATEGY

IN BUSINESS

Cristina Domene Beviá

Master’s Degree: Online Communication

María Rosario Alfaro Garrigós

Degree: Economics

INDEX

Introduction – History

What is Online Communication?

Main Points of Online Communication in Business Community Manager Web Page & Blog Social Networks

Conclusion

INTRODUCTION - HISTORY

1º) Shop & Advertisement 2º) Telephone Book

3º) Internet contact 4º) Social Media

WHAT IS ONLINE COMMUNICATION?

Communication using devices connected to the Internet

Ambit: Personal (Friends) Professional Academic (School & University) Public (Mass Media)

Examples: Blog Facebook Virtual Campus

Community Manager Who is Functions

Web Page & Blog Importance Update – Useful content Graphic Design

Social Networks Choice Importance Graphic Design

MAIN POINTS OF ONLINE COMMUNICATION

COMMUNITY MANAGER

Who is? Person with specific studies: Online Communication Able to make an integral strategy Product knowledge Able to use the social networks in a professional way

Functions: Write a blog for the company Update the web page Manage the social networks

Answer questions Give Feedback

WEB PAGE & BLOG

Importance: The Internet is the main place where people search

information of a product. Is an opportunity to show more information about the

products.

Update - Useful Content: News Recomendations Contact

Graphic Design: Professional Attractive Corporate Identity – According with your product

EXAMPLE: FERRARI WEB PAGE

FERRARI MAGAZINE

SOCIAL NETWORKS Choice

Each enterprise should choose the social networks that fit better with their features.

Importance Keep in touch with users - Feedback Report news – Update every day Solve problems

Graphic Design According to the corporate identity of the

enterprise recognized by the costumer

FERRARI FACEBOOK

EXAMPLE: FERRARI TWITTER

CONCLUSION

The Online Communication is important to be visible for the users.

Is important to do a professional management of the social media.

The main points of the Online Communication are: Updating & Feedback.

Keep an attractive, professional and coherent corporate identity in all the strategy: Shop, Web Page, Advertisement, Social Networks…

QUESTIONS?

THANKSfor your attention