Transcript
Unit 1: Industries,
Texts & Audiences
1.1:How the Media Industry is structured.
1.1:How the Media Industry is structured.
Broadcasting
Press Cinema
Advertising
New Media
What Makes Up The Media Industries?
How The Media Industry is Structured.
» Overview / Background history» Who owns what?» Scope and objectives of operations.» Regulations of the industry» Range of products - within and
across organisations.
» Overview / Background history» Who owns what?» Scope and objectives of operations.» Regulations of the industry» Range of products - within and
across organisations.
» Horizontal Integration The acquisition of competitors in the same
section of the industry.
» Vertical Integration The ownership of every stage of the
production process (i.e.: Production + distribution + exhibition), thereby ensuring complete control of a media product)
» Horizontal Integration The acquisition of competitors in the same
section of the industry.
» Vertical Integration The ownership of every stage of the
production process (i.e.: Production + distribution + exhibition), thereby ensuring complete control of a media product)
» www.mediachannel.org/ownership/chart.shtml
» www.mediachannel.org/ownership/granville.shtml
» www.thenation.com/special/bigten.html
» www.thenation.com/special/
2006_entertainment.pdf
» www.mediachannel.org/ownership/chart.shtml
» www.mediachannel.org/ownership/granville.shtml
» www.thenation.com/special/bigten.html
» www.thenation.com/special/
2006_entertainment.pdf
The Film Industry
The Film Industry
» Golden Age of Hollywood & Studio System
» Big Six» Mergers & Monopolies» Products » Vertical/horizontal integration
» Golden Age of Hollywood & Studio System
» Big Six» Mergers & Monopolies» Products » Vertical/horizontal integration
Golden Age of Hollywood
» 1920s-1950s - The Studio System» Film companies:
Producing movies primarily on their own film lots with creative staff on long term contracts
Pursuing ‘vertical integration’ through ownership/control of distribution & Theatres.
» 1920s-1950s - The Studio System» Film companies:
Producing movies primarily on their own film lots with creative staff on long term contracts
Pursuing ‘vertical integration’ through ownership/control of distribution & Theatres.
» 8 Major Studios: MGM, Paramount, RKO, Warner, Fox,
United Artists, Columbia, Universal
» Paramount Case 1948 Studio System scheme was in
violation of the Antitrust (Competition) laws of America
Forced separation of movie production and exhibition companies.
» 8 Major Studios: MGM, Paramount, RKO, Warner, Fox,
United Artists, Columbia, Universal
» Paramount Case 1948 Studio System scheme was in
violation of the Antitrust (Competition) laws of America
Forced separation of movie production and exhibition companies.
Six Majors in Film
» 20th Century Fox » Time Warner» Beuna Vista Motion
Pictures(owned by Walt Disney) Pixar, Miramax, Touchstone
» Paramount (owned by Viacom) Dreamworks, United International
Pictures[joint venture with Universal Studios] MTV, Nickelodeon.
» 20th Century Fox » Time Warner» Beuna Vista Motion
Pictures(owned by Walt Disney) Pixar, Miramax, Touchstone
» Paramount (owned by Viacom) Dreamworks, United International
Pictures[joint venture with Universal Studios] MTV, Nickelodeon.
» NBC Universal (owned by General Electric & Vivendi)
Universal International Pictures Working Title [London]
» Sony Pictures Entertainments Columbia Tristar, Jim Henson, MGM (Metro Goldwyn Mayer)
» NBC Universal (owned by General Electric & Vivendi)
Universal International Pictures Working Title [London]
» Sony Pictures Entertainments Columbia Tristar, Jim Henson, MGM (Metro Goldwyn Mayer)
Warner Bros
“A fully integrated, broad-based entertainment company…”
“ A global leader in the creation, production, distribution, licensing & marketing of all forms of creative content
across all current and emerging media and platforms…
“Standing at the forefront of every aspect of the entertainment industry from feature film , TV, & home entertainment production and worldwide distribution to
DVD, digital distribution to, animation, comic book s, licensing , international cinemas and broadcasting.”
“A fully integrated, broad-based entertainment company…”
“ A global leader in the creation, production, distribution, licensing & marketing of all forms of creative content
across all current and emerging media and platforms…
“Standing at the forefront of every aspect of the entertainment industry from feature film , TV, & home entertainment production and worldwide distribution to
DVD, digital distribution to, animation, comic book s, licensing , international cinemas and broadcasting.”
» Established by the 4 Warner brothers in 1923
» 1st synchronized sound feature film “The Jazz Singer” - 1927
» Subsidiary of AOL Time Warner Revenue $31.8 billion
» Divisions include: Motion Picture, TV, Home Entertainment
Group, Consumer Products, DC Comics, Theatre, Cinema.
» Established by the 4 Warner brothers in 1923
» 1st synchronized sound feature film “The Jazz Singer” - 1927
» Subsidiary of AOL Time Warner Revenue $31.8 billion
» Divisions include: Motion Picture, TV, Home Entertainment
Group, Consumer Products, DC Comics, Theatre, Cinema.
AOL TIME WARNER
REGULATION: Film Industry
» United States antitrust law prohibits anti-competitive behavior
(monopoly) and unfair business practices.
» United States antitrust law prohibits anti-competitive behavior
(monopoly) and unfair business practices.
» Production Code of America (Hays Code) http://en.wikipedia.org/wiki/Production_Code
» 3 Principals: Not to lower moral standards Present correct standards of life Law should not be ridiculed
» Abandoned in 1967; replaced by MPAA Film Classifications: G. PG. PG-13. 17. NC-17 http://www.mpaa.org/FlmRat_Ratings.asp
» Production Code of America (Hays Code) http://en.wikipedia.org/wiki/Production_Code
» 3 Principals: Not to lower moral standards Present correct standards of life Law should not be ridiculed
» Abandoned in 1967; replaced by MPAA Film Classifications: G. PG. PG-13. 17. NC-17 http://www.mpaa.org/FlmRat_Ratings.asp
Newspapers
Local National
Tabloid Broadsheet
Dailies Sundays
Local National
Tabloid Broadsheet
Dailies Sundays
NEWS INTERNATIONAL
» Industry: Newspapers» UK Brands:
» Industry: Newspapers» UK Brands:
News International
» 4 National Newspapers» 1 local newspaper - ‘The London
Paper’
» Parent Company: News Corporation Revenue $13.5 billion
» 4 National Newspapers» 1 local newspaper - ‘The London
Paper’
» Parent Company: News Corporation Revenue $13.5 billion
News Corporation
REGULATION: Press
» Self Regulation Voluntary code - PCC www.pcc.org.uk
» Legal control Libel Jepordise State Security ‘Prejudice a Fair Trial’
» Campaign for Press & Broadcasting Freedom www.cpbf.org.uk
» Self Regulation Voluntary code - PCC www.pcc.org.uk
» Legal control Libel Jepordise State Security ‘Prejudice a Fair Trial’
» Campaign for Press & Broadcasting Freedom www.cpbf.org.uk
Competition Commission
Role of the CC
The Competition Commission (CC) is one of the independent public bodies which help ensure healthy competition between companies in the UK for the benefit of companies, customers and the economy. The CC replaced the Monopolies and Mergers Commission in 1999.
Role of the CC
The Competition Commission (CC) is one of the independent public bodies which help ensure healthy competition between companies in the UK for the benefit of companies, customers and the economy. The CC replaced the Monopolies and Mergers Commission in 1999.
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