OneLobby Investor Deck Oct 30

SMART EVENTS:  ATTENDEE & BUSINESS INTELLIGENCE

ONELOBBY.COM

THE PROBLEM

Event organizers want an easier and automated way to collect attendee demographics to learn more about their customers and help sell more sponsorships

Brands, Corporations, Associations and Enterprises spend a fortune on throwing events, without having the tools to measure the benefits of these investments.

There is no effective way to measure success or ROI to justify expenditure. With over 50% of companies expecting a positive ROI from their event, that’s a big problem!

“69%  of  Brands  claim  the  absence  of  an  industry  standard  ROI  measurement  model  is  a  challenge  for  their  organiza=on”  –  EventTrack  2012  

•  84% of the event marketing executives say experiential marketing is critical to their organization

•  60% of of firms with event budgets b/w $50 - $100 million and ALL of firms with over $100 million say that events are critical.

EVENTS & EXPERIENTIAL MARKETING IN

THE CORPORATE WORLD

Measuring the BUSINESS INTELLIGENCE of Events

Companies are using events in a big way as part of their marketing efforts. By tracking and reporting on meaningful attendee data, marketers can tailor event solutions to increase ROI for their events

OUR SOLUTION

•  According to a study by Frost & Sullivan 2013, Companies spend 1% of their revenue on Meetings and Events

•  This represents $396 BILLION in spending by the global 2000 alone. Would you spend $400 BN w/o knowing what you get in return?

•  Large enterprises spend an avg of $21 million on Meeting & Events annually

MARKET

SIZE

EXAMPLE TARGET

CUSTOMERS & MARKET SIZE

CORPORATIONS & AGENCIES ASSOCIATIONS & NOT-FOR-PROFITS

•  Target US Fortune 2000 list for ROI Package offering

Over 1.8 million registered Associations in the US & 70,000+ in Canada •  23,000 Association Executives •  10,000+ Organizations

•  24,000 Members from 69 Chapters in 20 countries

Conference and Event Planning Agencies – 335,000+ US Businesses

Focus on companies looking to leverage technology to improve operations "

1.Input attendee email list via Reg system api or .csv file

2. Grant OneLobby access to CRM /AMS

Impact on Pipeline Metrics

Potential Sales Opps Pre Event

Press coverage

Post event sales analysis -Conversions

-New sales -Customer acquistion cost -Revenue per attendee etc

Aggregate social data and attendee

social profiles

Attendee Professional Profile

Cost per attendee per day  

Output

HOW

IT WORKS Input

•  Total Attendance, participation or visits •  Leads •  PR and press coverage •  Aggregate Twitter and Instagram posts •  Sales post – event •  Facebook likes, social media activity, posts •  Customer time w/ product or experience. •  Cost per attendee per day •  Day of event data •  Marketing performance

MORE

DATA POINTS

•  Proprietary algorithms •  Various api’s from Linkedin, Klout, Twitter et •  Leverage close relationships with Salesforce/

Radian6 •  Fullcontact.com (charges .005 - .003 cents

per email address processed)

HOW

WE DO IT

EXAMPLE TARGET

CUSTOMERS

BRANDS & ASSOCIATIONS

CORPORATIONS & AGENCIES ASSOCIATIONS & NOT-FOR-PROFITS Pricing based on Self-Serve feature set model and per attendee for business intelligence information for larger events

We have had traction with fixed monthly pricing & customers are paying upfront for annual terms. Pricing based on Self-serve feature sets

60M Raise April 2013

$3.5 Billion in marketing cloud acquisitions since 2011

IPO’d Aug/13 valued at $1.6 billion +

Went private valued at $1.2 Billion Sept 2013

Texas convention travel and reg company. $130M in rev annually.

3rd largest pure play event organizer in the world. $1.3BN in rev annually.

POTENTIAL

ACQUIRERS

Pricing Model – SaaS and Per Attendee Pricing

COMPETITIVE

LANDSCAPE Currently)built)into)platform

Budgeting)Tool ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Dashboard ✔ ✔

Document)Management ✔ ✔ ✔

Event)Planning/Setup ✔ ✔ ✔ ✔ ✔ ✔ ✔

Mobile)App ✔ ✔ ✔ ✔ ✔

Social)Feed ✔ ✔ ✔

Task)Assignment ✔ ✔ ✔ ✔

Email)Marketing ✔ ✔ ✔ ✔ ✔ ✔

CRM/Contacts)Manager ✔ ✔ ✔

Integrations/Partnerships ✔ ✔ ✔ ✔ ✔

Upcoming)roadmap

App)Marketplace ✔ ✔ ✔ ✔

Permissions ✔ ✔ ✔

Registration/Payment ✔ ✔ ✔ ✔ ✔ ✔ ✔

Reporting/Surveys)Tool ✔ ✔ ✔ ✔ ✔ ✔ ✔

Scheduling ✔ ✔ ✔ ✔ ✔ ✔ ✔

Sessions)Management ✔ ✔ ✔

Sponsorship)Management ✔

Supplier)Directory ✔ ✔

Volunteer)Management ✔

Website)Tool ✔ ✔ ✔ ✔ ✔ ✔

Business)Intelligence ✔

NEXT

STEPS Targeting associations, brands and big enterprise companies. We have seen the most traction there. Provide customers with Business Intelligence Metrics measured from their events. Create a self-serve sales model; where customers can pick packages tailoring features to their needs. Grow each customer with add-ons like web site publishing and reselling apps. Ex: 10% cut on all supplier deals brokered on the platform. Dominate the industry to become a billion dollar company.

WHAT WE’VE

ACCOMPLISHED

Built an amazing team Strong early adopter program

Pilot launched with UBM Revenue generating

Since September 2012 we have:

LONG TERM

VISION

To selectively integrate to form a marketplace and to create community. Think LinkedIn for the event world, Yelp for event suppliers and Apple’s App marketplace for technology.

To capture the Event Industry eco-system onto one platform.

To create Zero Friction, remove complexities and increase efficiency; Collaborative Event Management.

Bring big event technology to everyone.

Create more value than we extract.

WE ARE BUILDERS.

Jordan Smith CEO Unbelievable hustle.

Brian Dunphy CTO Co-founder of Radian6

Jason Misener, CMA MBA COO/CFO Prev. at Salesforce

Bojan Djurkovic Lead Software Engineer Prev. at RIM

Andrew Trites Software Developer Prev. at The Learning Bar

Matthew VanTassel Lead UI Engineer Prev. at Salesforce

Jamie Curtis Software Developer Prev. at RIM

PHENOMENAL ADVISORS

We have the privilege of an amazing group of advisors. People who build wildly successful companies and continue to innovate.

Marcel Lebrun CEO of Radian6 (Acquired by Salesforce for $350 million)

Paige Pires de Almedia GM E2 Conference, UBM TechWeb

Milan Vrekic CEO of TitanFile

Jevon MacDonald CEO of GoInstant (Acquired by Salesforce for $70 million)

Jeff White COO, East Valley Ventures Prev. CFO of Radian6, Q1 Labs, iMagicTV

SOME OF OUR ANGEL

INVESTORS

Our founding team and angel investors contributed to a $500,000 convertible debenture (November 2012).

Gerry Pond Chairman, Mariner Partners Co-founder, East Valley Ventures

Francis McGuire CEO, Major Drilling Group International (TSX: MDI)

Dwight Spencer Co-founder of Q1 Labs (Acquired by IBM for $650 million)

Charlie Harling EVP Sales, Bell Aliant

Dominique Karg Co-founder of AlienVault

Permjot Valia Founder of MentorCamp

We are looking to raise $1.5 million to extend seed round for 18 months, primarily to: •  Build out Marketing & Sales Strategy •  Develop features to measure Business Intelligence of Events

THE

ASK