Omniture Site Catalyst User Training[1] Copy

OMNITURE SITECATALYST USER TRAINING

Ramkumar K R & Pradeep S V

ABOUT DIGITAL MARKETING COEHOMEPAGE:

http://teams7.sharepoint.hp.com/teams/Digital_Marketing_CoE/

HTTP://BLOGS.HP.COM/IMWA/

ABOUT SPEAKERSRamkumar K R

• Experience: 5+ Years• Area of expertise: Omniture SiteCatalyst Implementation, Reporting and

User Support, SEO, SEM, Web Development• Current team: IPG

Pradeep S V• Experience: 9+ Years -• Area of expertise: Omniture Implementation, SEO, SEM• Current team: HP.com – OSTEE

KEY TAKEAWAYS– Learn the Fundamentals of SiteCatalyst– Analyzing Traffic, Commerce and Path reports– Correlations and Sub-relations– Calculated Metrics– Managing Dashboards– Setting Targets and Calendar Events– Saving and Sharing Reports– Understanding Key Performance Indicators (KPI)

ADOBE ONLINE MARKETING SUITE

ADOBE SOLUTIONS– Discover

– Test & Target

– Search Center

– Genesis

– SiteCatalyst

OMNITURE SITECATALYST

WHAT IS SITECATALYST?– SiteCatalyst is the web analytics tool from Omniture / Adobe.

– It's the foundation on which other products of the online marketing suite is built.

– It’s a highly customizable javascript based tagging solution.

WHY SITECATALYST?– Sitecatalyst does the job of measuring what's happening on your

website. (from simple things such as traffic to high level conversion metrics)

– Sitecatalyst helps us identify• Profitable paths on the website• Where users are navigating away• Measure critical success metrics

HOW SITECATALYST COLLECT DATA

SITECATALYST CODE<script language="JavaScript" type="text/javascript" src="http://INSERT-DOMAIN-AND-PATH-TO-CODE-HERE/s_code.js"></script><script language="JavaScript" type="text/javascript"></script><script language="JavaScript" type="text/javascript"></script><noscript><img src="http://hp.112.2o7.net/b/ss/hphqglobal/1/H.22.1--NS/0"height="1" width="1" border="0" alt="" /></noscript>

WHAT DATA IS BEING COLLECTED?

METRICS BASICS

BASIC SITECATALYST METRICS– Page View

– Visit

– Unique Visitor – Hourly, Daily, Monthly, Yearly

SITECATALYST NAVIGATION

LOGIN SCREENhttp://my.omniture.comhttp://sc.omniture.com

ADOBE ONLINE MARKETING SUITE

SITECATALYST INTERFACE

SITECATALYST REPORT SUITES

REPORT SUITE BASICS– What is a Report suite?

A report suite is a container for the web analytic data, a report suite may be designed to contain data of a particular website.

HP.COM REPORT SUITES

Global Report Suite, ALL HP.com Traffic is tracked into this account.

WW Program Sites like consumer esupport, special programs

ALL NA HP.comSites are trackedinto this account

ALL LA HP.comSites are trackedinto this account

ALL EMEA HP.comSites are trackedinto this account

ALL APJ HP.comSites are trackedinto this account

CNJP FR UK ES

BR MX AR

Qn: Which are the report suites which contain data from HP Canada?

Which report suites I can check to get the traffic nos. for HP India Home Page? ( http://www.hp.com/in )

Which report suites I can select to know the traffic for Thailand Ink campaign microsite? ( http://www.hp.com/th/ink )

QUICK LEARNING CHECK ON REPORT SUITES

Open the URL in the browser Paste “javascript:window.s_account”in the address bar and hit enter

A QUICK WAY TO CHECK THE REPORT SUITE

You may also use the Omniture Debugger!

SELECTING A REPORT SUITE

SITECATALYST REPORTS

SITE METRICS

SITE METRICS – PV, V, UV, TIME SPENTHow many Page Views?

How many visits?

How many unique visitors

How much time spent?

SITE METRICS - PURCHASES

What was the Revenue?

How Many Orders?

How many units?

SITE METRICS - CARTS

How many carts?

How many cart views?

How many cart additions?

How many removals?

How many checkouts?

SITE METRICS – CUSTOM EVENTS

REPORT OPTIONS Report date rangeSaving & sharing options

Add metrics

Data filterChart types

SITE METRICS

Let’s take a look at Site Metrics reports!

SITE CONTENT

SITE CONTENT REPORTS

Let’s take a look at the content reports!

QUICK LEARNING CHECK

– How many page views, visits and unique visitors did the ‘Notebooks & Tablet PCs’ page of HP India site received in September 2010?

– How many unique visitors visited HP India site in June 2010?

(Tip: Use calendar feature to select date range, add metrics to include the necessary metrics into the report)

PATH REPORTS

Let’s try them out!

QUICK LEARNING CHECK ON PATHSHow many people navigated from HP India home page to the

‘Notebook & Tablet PCs’ page in September 2010?

TRAFFIC SOURCES

TRAFFIC SOURCES – BASICSWhat are the different sources of traffic for a website?

– Typed / Bookmarked

– Referred from other websites (links / banners)

– Search Engines (Paid / Organic)

– Social Media sites (Twitter, Facebook, Orkut etc)

TRAFFIC SOURCESHow visitors reach our site?

QUICK LEARNING CHECK What are the top 10 paid search keywords which drove traffic to HP

India website for September 2010?

CAMPAIGN REPORTS

JUMP ID BASICS– JumpId is a unique identifier used to identify specific (paid) traffic

sources.

– JumpId constitute information about the traffic source, placement type, destination content identifier etc.

CAMPAIGN REPORTSWhich external campaigns are effective?

How many visits from Email campaigns?

Which creative is performing well?

CAMPAIGN REPORT

Time to have a look at some campaign reports!

PRODUCT REPORTS

SITECATALYST PRODUCT REPORTSMany product views, but how are the conversions?

Which products are bringing in revenue?

Which products sell together?

Which product categories perform well?

VISITOR RETENTION REPORTS

VISITOR RETENTIONAfter how many days visitors are returning?

How many return visits?

How many days before first purchase?

How many unique customers?

VISITOR PROFILE REPORTS

VISITOR PROFILE REPORTSWhat Languages?

What Time zones?

Which ISP’s?

Which Browsers?

What screen resolution?

………

QUICK LEARNING CHECK – VISITOR PROFILES– Which screen resolutions visitors use while they visit on HP India

web pages?

– How many percentage of users used Linux operating system while visiting HP India website in September 2010?

CUSTOM TRAFFIC REPORTS

CUSTOM TRAFFIC REPORTS• Which content types were viewed maximum?• What was the traffic for microsites?• What visitors were looking for (searched for)?• Which market segment received max traffic?

TRAFFIC CORRELATIONS– Drill down into traffic data by relating one report to other.

– Find the relationships between page names, site sections, custom traffic and referrers.

CUSTOM TRAFFIC REPORTS AND CORRELATIONS

An example..

CUSTOM CONVERSION REPORTS

CUSTOM CONVERSION REPORTS• What the visitors searched for? What was the revenue outcome?• How many orders from each reseller?

SUBRELATIONS– Relate a campaign with the conversions, i.e find the conversion for

a specific Jump Id, find the products which are sold to the visitors from a source.

CALCULATED METRICS

CALCULATED METRICS– They are custom metrics you can create from the available

sitecatalyst metrics.

Eg. Page views per visit, Revenue per order etc.

HOW TO ADD A CALCULATED METRIC?

Let’s find it out!

SAVING AND SHARING REPORTS

SAVING & SHARING REPORTSSaving & sharing options

DO YOU KNOW?– Recurring reports? You can get them even without getting into

SiteCatalyst for the second time!

– You can download reports from SiteCatalyst in Excel, Word, CSV, PDF, and HTML formats.

But how?

DASHBOARDS

SITECATALYST DASHBOARDS

– Dashboard provides a snapshot of many of your reports at once.

– You need not have to open too many reports to know what’s happening on your site!

HOW TO CREATE A DASHBOARD?

Let’s try it out!

REFERENCES

FURTHER READING & HELP RESOURCES– SiteCatalyst knowledge base.

– HP.com Analytics - http://hpcomadmin.corp.hp.com/helpdesk/

– HP’s JumpID standards - https://h10014.www1.hp.com/hpweb/metrics/jump_ids.html

FEEDBACK

Your feedback is very important to us to develop and enhance.

Feedback Link: http://teams7.sharepoint.hp.com/teams/Digital_Marketing_CoE/Lists/OmnitureUserTrainingNov10/NewForm.aspx

Omniture Site Catalyst User Training[1] Copy

packard development

tablet pcs

visitor profile

quick learning

custom conversion

custom traffic

site content

path reports

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