Transcript
Advertising CampaignThe Red Cross
Plans for campaignCampaign message – my campaign message is that you can get good quality clothes for a cheap price.
Target audience – My target audience is males aged 20-30.
Colour scheme – The colour scheme for my campaign will be red, white and black as they are the colours of the Redd Cross logo.
Launch Date - My adverts will be launched on October the 20th. This is because it is nearing winter and my target audience will be looking for a new wardrobe because of the drop in the temperature.Slogan – My slogan is “Why spend more”
Schedule of advertisements
October 20th – Advert one – newspapers for two weeks
October 27th – Advert two - billboards will be put on the sides of busy roads in Warrington and Manchester so my target audience sees them
November 5th – Advert three - advertisements will be put up in bus stops in Warrington
Proposal
Production planDate of photoshoot
23rd of January
Date of production
February the 5th
Plans for adverts
Advert One: Advert Two: Advert Three:
Resources
DSLR camera - £279 Computer - £299Outfits - £30 eachModel - £100Photoshop - £799
Total: £1,583
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