Old people tag

Old people tag

STUFF YOUSHOULD KNOW ABOUT

NEWSPAPERS

For starters …

NEWSPAPERS ARE ANEWSPAPERS ARE AMASSMASS MEDIUMMEDIUM

Australians buy

20 million newspapersevery week

Source: ABC

More people read a newspaper every

week than use the

internet every monthSource: Roy Morgan Single Source. People 14+, read any Newspaper incl. communities in last 7 days/ accessed the Internet at least monthly, July 09 – June 10

We’re talking mass?We’re talking mass?

So how do newspapers So how do newspapers stack up against the stack up against the world’s biggest viral world’s biggest viral

campaigns?campaigns?

70 million

22 million

12 million

9 million

7 million

4.3 million

4.1 million

750,000

Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.

Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.

That’s EVERY Tuesday. Week in week out.

Tuesday is just your average day for newspapers too.

And that’s just Australian ‘views’ (not a global audience)!

The MasterChef final was watched by

5.2m people

Sunday metro newspapers

dish up

7.2m readers every every

week!week!

Source: OzTAM ratings average reported by SMH/Mumbrella including regional viewers. On average, 7.2 million people read Sunday metropolitan newspapers every week (Roy Morgan Research, July 2009 – June 2010. All people 14+. Net readership).

YOUNG PEOPLE READ NEWSPAPERS

Readership Source: Roy Morgan Single Source 12 months ending December 2009, 5 cap cities, People 14-24TV Source: : OzTAM Weeks 1-52 2009, 5 cap cities, People 14-24

Australian newspapers Australian newspapers reach reach more 14-24 more 14-24 year year

olds olds every week than every week than

commercial TV doescommercial TV does

Readership Source: Roy Morgan Single Source People 14-29, read any newspaper incl. communities in last 7 days/visited Facebook in last 7 days, July 09-June10

More than twice as many

read a newspaper every week than download music every 4 weeks

16-24s

Source: Roy Morgan SingleSource. Read any newspaper incl. communities in last 7 days (78%)/ Downloaded music in the last 4 wks (35%). Jan-Dec 2009

Click to view video in YouTube: http://www.youtube.com/watch?v=vvD9WBqwDZM

NEWSPAPERS ARE MULTI-PLATFORM

BRANDS

Printed newspapersPrinted newspapers provide a

m i n d e x p a n d i n g m i n d e x p a n d i n g

readNewspaper websitesscratch the news itch

Printed newspapersPrinted newspapers provide a

m i n d e x p a n d i n g m i n d e x p a n d i n g

readNewspaper websitesscratch the news itch

Red Dust Storm Red Dust Storm hit Sydneyhit Sydney

Scratched the news itch reader photos and reports as

the event unfolded

A mind expanding read made sense of why and how it

had happened

Complementary reader experience

Rudd/GillardRudd/Gillard leadership spill leadership spill

Scratched the news itch Actions and reactions

(including Julia’s parents)

A mind expanding read ‘Anatomy of a rebellion’

How it happened

Complementary reader experience

Source: TBA – awaiting final News Ltd numbers

Newspaper Newspaper appsapps

WHAT MAKES WHAT MAKES NEWSPAPERS NEWSPAPERS UNIQUEUNIQUE

Australians consider newspapers the most

ABSORBINGDYNAMICREPUTABLE

of any main media

A unique vehicle for advertisers to leverage the news

And numerous ways to connect powerfully with consumers

Strategic roles for newspapers

“Gives me a good feeling about Abbott’s Village Bakery”

Average newspaper ad

Abbott’s Village Bakery newspaper ad

Strategic roles for newspapers

Average newspaper ad

Woolworths Home Brand newspaper ad

“Encourages me to think differently about Woolworths Home Brand”

Strategic roles for newspapers

Average newspaper ad

Red Meat newspaper ad

“Gives me more information about red meat”

Strategic roles for newspapers

Average newspaper ad

Target Fathers Day Sale newspaper ad

“Gives me a reason to buy, use or find out more about Target’s Fathers Day sale”

Strategic roles for newspapers

Average newspaper ad

NSW Health newspaper ad

“Raises an important issue (STIs)”

Strategic roles for newspapers

“Reminds me of the TV advertising for McDonalds Grand Angus Burger”

Average newspaper ad

McDonalds Grand Angus Burger newspaper ad

YOUR ONE STOP SHOPFOR EVERYTHING ABOUT

NEWSPAPERS

www.thenewspaperworks.com.au

Over 900 adsSearch by categoryHigh res downloadsUpdated weekly

Over 120 Aus & OS case studies

Circ, readership, ad revenue in one place

Inspiring use of newspapers

Find a newspaper quickly!

- Monthly newsletter- E-alerts-Breaking campaigns-RSS feeds

A MASS MEDIUMREAD BY ALL AGESMULTI-PLATFORMSTRATEGICALLY VERSATILE

WWW.THENEWSPAPERWORKS.COM.AU