Of connected things and people

O F C O N N E C T E DT H I N G SA N D P E O P L E

I O T M E E T U P B C N1 2 G I U G N O 2 0 1 3

S I M O N E R E B A U D E N G O

@ F I S H A N D C H I P S I N G

“THE MOST SUSTAINABLE PRODUCT

YOU WILL EVER DESIGN IS THE ONE THAT

WILL NEVER BE PRODUCED”FIRST DAY OF INDUSTRIAL DESIGN

I ’M INTERESTED IN RELATIONSHIPS

WE HAVE WITH PRODUCTS.

AND WHY THEY END SO QUICKLY.

WHY ARE ADDICTIONS INTERESTING?1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN

2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS

I WANT MORE

INTERNALREWARD

PEER PRESSURE

I WANT MORE

INTERNALREWARD

PRODUCT PEERPRESSURE

G I V E N F O R G R A N T E DO M N I P R E S E N TA N O N Y M O U SS T E R E O T Y P E O FI N T E R N E T O F T H I N G S

A T O A S T E R I S . . .

PLEASURE OF A TOASTER COMESFROM MAKING TOAST

PEER PRESSURE BETWEENPRODUCTS

HOW PEER PRESSURE BETWEEN PRODUCT COULD LOOK LIKE?

GO TO THE VIDEO

product useer interactions

1

STRATEGIES OF AN ADDICTED TOASTER

HOW DOES THE ONE TO ONE INTERACTION CHANGE?

local network2

product useer interactions

1

STRATEGIES OF AN ADDICTED TOASTER

HOW DOES CAN IT USE OTHER PRODUCTS AROUND HIM?

local network

peer network

2 3

product useer interactions

1

STRATEGIES OF AN ADDICTED TOASTER

WHAT WOULD IT SAY TO SIMILAR PRODUCTS ABOUT ITS OWNER?

local network

external network

peer network

2 3 4

product useer interactions

1

STRATEGIES OF AN ADDICTED TOASTER

WHAT IF IT COULD REACH PEOPLE THAT ARE INTERESTED IN A TOASTER?

NEW INTERACTIONS?

GO TO THE VIDEO

APPS TO GIVE A DIGITALUSE OR A TOASTER

A METHADONE

CONVINCING VIA SUBTLEMESSAGES

THE ADDICTEDPRODUCT NETWORKA REAL FICTIONAL SERVICE

THEY CANNOT BE BOUGHT BIUT JUST HOSTED

ADDICTEDPRODUCTS.COM

SENT, PLUG AND PLAY AND CONNECTED BETWEEN THEM

EACH TOASTER HAS ITS OWN PERSONALITY, GOAL AND

COMMUNICATION CHANNEL

WHAT DID TOASTERS SAY?

WHAT DID HOSTS SAY?

IF NOT SATISFIED THEYCAN ASK TO BE SENT

TO A MORE INTERESTING HOST

NEW POSSIBILITIES BUT NEW IMPLICATIONSAND MAYBE SOMETHING DIFFERENT THAN THE

EFFICIENT KITCHEN.. . .

AND IF REALLY IN THE FUTURE WE WON’T HAVE BUYINGBUT KEEPING POWER?

Thanks!

THANKS!

@fishandchipsing

www.addictedproducts.com

simonerebaudengo.com