OCTribe Meetup presentation by Charles Baker of Meetup.com

Mobilizing Social Networks

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charles@meetup.com@charles_baker

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Small groups that are….

Self-organized, Real-world,Real-time, Networked, Everywhere

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Meetup Groups are started by individuals to create community about something in their town, while Meetup Everywhere is for organizations, companies, and movements to enable their fans/followers/customers/audience to create community about them, everywhere.

How does Meetup Everywhere work?

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Setup a free Meetups page, get the word out, challenge your users to Meetup

Users organize offline Meetups big & small in their towns

You celebrate, stoke & curate the offline communities your users create

Mashable Meetups Everywhere

Simple, powerful and free way for organizations to have Meetups Everywhere

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New York fans of the blog Apartment Therapy have been meeting up locally since 2007.

Apartment Therapy’s founder Maxwell recognized the value of those meetings, saying, “While we’ve grown as an online community, there is no replacement for real face to face meetings OFFLINE.”

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The Huffington Post sparked 435 Meetups across the world..

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Talk Strategy

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How to….

1) Pick a day (any day)

• Pick a simple hook

• Get the word out

• Celebrate success

• Repeat

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How to…

1) Pick a day (any day)

• Pick a simple hook

• Get the word out

• Celebrate success

• Repeat

Pick a day (any day)

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Pick a day (any day)Tell everyone to meetup everywhere on one day

Worlds Ocean Day:

Organization’s Birthday:

Flag Day:

Or even….

Anniversaries, holidays, a big event, made up holidays…

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How to…

1) Pick a day (any day)

• Pick a simple hook with a clear call to action

• Get the word out

• Celebrate success

• Repeat

Pick a simple hook

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Pick a simple hook

What’s your theme?

Layout a few ideas for what people can do when they meetup in real life.

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How to…

1) Pick a day (any day)

• Pick a simple hook

• Get the word out

• Celebrate success

• Repeat

Get the word out

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Get the word outBlog it up and promote on your site

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Get the word outSocial

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Get the word outSocial: Your followers will follow your lead

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How to…

1) Pick a day (any day)

• Pick a simple hook

• Get the word out

• Celebrate success

• Repeat

Celebrate success

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CelebrateSocial strutting

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CelebrateSocial strutting

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CelebrateBlog it up

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CelebrateSend an email

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How to…

1) Pick a day (any day)

• Pick a simple hook with a clear call to action

• Get the word out

• Celebrate success

• RepeatRepeat

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Repeat

Resources….

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Meetupeverywhere.tumblr.com

Meetup.com/everywhere

charles@meetup.com