Transcript
Toni Blake
Vacancycontinues to
increaseevery year from 2014
Someone is going to have more vacancies . . . JUST NOT YOU!
Who are we?
What is your Leasing IQ
What is your 2016 vision?
Where are you making improvements?Opportunity has a life-span!!!!!!!!
It’s not about being full…
It’s about what you are full of!
What is your Leasing IQ
“If you do what you’ve always done you’ll get what you’ve always
gotten.” Tony Robbins
Quality of Life attracts Quality ResidentsQuality Resident Attract Quality Residents
Bad Residents Attracts Bad Residents
What is your Leasing IQ
“You wouldn’t dream of serving your customer food that is
past its expiration date,
yet we serve them with old ideas that make them just as sick!”
Toni Blake
Always be ready to capture great stories about your community
YOU ARE A MEDIA MOGULEveryday turn the great life at your
community into positive social media moment!
Convert the compliment into a reviewConvert the UPS pick up into a song in the office
Convert the person at the gym– into a tip for staying healthyTurn everyday LIFE into great POSTS!
Let’s
m
ake
sure
ou
r m
ark
etin
g do
es n’t
put
peop
le
to
sleep
Amazon’s vision includes being able to ship to 86% of its deliveries in under 30 minutes with short range drones.
In the future you’re not going to be waiting 30 minutes for dinner.You’ll be waiting for the new shoes your going to wear out to dinner!
What is Amazon’s vision?
What vision do you have to create improvements in your leasing results?
Loyalty
Once a month set up a Periscope to share a great local tip! Periscope is awesome for sharing a LIVE glimpse into the lives and happenings around your area. Use it for future,
new and current residents to build loyalty!
365 Day Point of Contact Plan
Build positive stories on multiple sites.Review sites are for telling people about your community.
It’s not just about responding with text – a picture is worth 1000 words!You can post more than pictures of your floor plans!
Create Content including data tags and key words loaded weekly to different sites.Images Video Tips/Reviews
YOU are the U in user-generatedCreate a 52 week plan for user-generated content marketing
At Kate Good’s new lease-up Vargos on the Lake in Houston, TX
She created JPEGs of her Facebook reviews then added them as photos to YELP!
In my Yelp photos you’ll find a combination of business and fun social moments! Be creative when they offer you a chance to “add photo”!
You must understand how this site works to have success in
building great reviews!
http://www.youtube.com/watch?v=Dqi-jjbEKcs&feature=youtu.be
Then say HELLO to your little friends!
100%
If you add awesome + funny + amusing + happy to your tour = YOU ARE 71 % Sharable!
Give them the awesome + funny + amusing + happy Emoji on your tour!
Turn your smart phone or iPad into a photo booth for .99 cents with Incredibooth!
Send your first follow-up while
you are still together!
Create a personalized
photo-strip during the tour
Let them share it from your devise!
Share on Facebook
Send in Email
Tweet on Twitter
Save to photo Library
Loyalty / Advocacy
Don’t let an angry mob be the only voice online!
80% of your brand is created by ONLY
6% of your customers
Take advantage of those face-to-face moments with a happy resident.
You only need a few positive voices and a very good plan!
Covert & Connect The Compliment
Learn how to read faces!
Have “love notes” handy for residents to tell their story!
Your review could make a difference in who moves in next door!
People trust reviews, let’s give them reviews from people they can trust! Thank you for helping us build an honest representation of
our community online.
Why write a review?
Because time spent updating your status . . . won’t influence the quality of your next neighbor!
Covert Compliments to reviews
Ask permission to send an email Have an email ready to send Direct compliments to a variety of sites Follow-up with a thank you If they say no - give them a love note
Advocacy
Host an influencers dinner
Show off your residents reviews!
Create your own- Magic Moments
This provides the perfect chance to ask a resident for a positive review.
“We are proud so of the residents who have taken time to share great comments, we wanted you to see them. It’s unfortunate that complaints are often more motivated than compliments. We work hard to make this a great community and we just want to be honestly represented online. People appreciate quality reviews and they attract more quality residents. Who knows, you could be talking to your next neighbor. I can send you an email with a direct link to make it easy. What’s your email? ”
Get their email and send them a well design follow-up.
Custom Build your own Infographic!
Share Infographic others have built!
Make Passion a part of the purchase!!!
Teach Value!
Avoid buyers remorse! We can’t assume that future residents already knows the value of living in your community.
Don’t just show an apartment,show the value of living in your community.
They need to LOVE the price!
It doesn’t matter what it is . . .
It matters what you can get people to THINK IT IS!”
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There are times in life …when you just don’t use a coupon!
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There are times in life …when you just don’t use a coupon!
This is where I live!
Your address . . . Is a decision you have to live with!
It is no longer acceptable to just watch . . . This year I am going to do something!
I started by asking a few simple questions.
If bad people can plot bad . . .
why can’t good people plot good!
Can I make a difference?
The answer to both is YES!
Positively Influence Your Resident & Your World!
toni@thekindnesschallenge.com
Stand with me and the students of Vista Ridge High School for our Simul-TWEET photo!!!!!Set an alarm for 4.8.16 2PM MST tweet @VRStuco #wervrkind #free2bkind
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