Nurse Recruiting Case Study

Competition to recruit nurses is fierce these days.

With so much noise out there

With so much noise out there reaching nurses requires experience, insight, and creativity.

A Cincinnati hospital needed a way to target nurses online

A Cincinnati hospital needed a way to target nurses online without breaking the bank.

We found it for them.

A Cincinnati hospital needed a way to target nurses online without breaking the bank.

Others placed ads on Cincinnati.com

Cincinnati.comSite reaches broad, nonspecific audience

Cincinnati.comSite reaches broad, nonspecific audience

Cost-per-click 1350

Others still placed ads on Nurse.com

Nurse.comSite is flooded with similar messaging

Nurse.comSite is flooded with similar messaging

Cost-per-click 4685

We tried something different.

We managed to target our audience

and still stand out.

And we did it with a cost-per-click

of only $6.64.

664

Our efforts yielded a huge success, and our client was

blown away.

How did we do it?

How did we do it? We’d be happy to tell you.

720 East Pete Rose Way Cincinnati, OH 45202Phone: 513.421.8840 Fax: 513.287.1895northlich.com

Cincinnati Headquarters Columbus Office Main Contact:

580 North Fourth Street, Suite 660 Columbus, OH 43215Phone: 614.573.0910 Fax: 614.573.0909

Mike LangerPhone: 513.287.1812email: mlanger@northlich.com

Brand Strategy • Interactive • Direct Marketing • Public Relations • Influencer Marketing • Media Planning/Buying