nugg.ad Morning Keynote Sponsorship Introduction

Talking about a Revolution …

Digital Vision of the 90’s: Convergence of Media

The Holy Grail of Digital Marketing …

0%  

20%  

40%  

60%  

80%  

100%  

07/2007     03/2009   08/2010  

Growth  in  US  non  Clickers    

68 84 88

comScore US 2011: Natural Born Clickers

The Truth …

Awareness Sympathy

Intent

The Mental Click …

The TV Advertiser’s Challenge …

The new Holy Grail …

Predictive Behavioural Targeting …

TARGETGROUPS

ADFORMATS

RESEARCH

The Digital Brand Advertiser’s Café Latte …

It’s happening right now!

Mar4n  Kelly        Co-­‐Founder  and  Managing  Partner  

Mar<n  started  his  career  as  a  press  planner  and  buyer  at  Zenith  Media  before  becoming  a  founding  member  of  Zenith  Interac<ve  Solu<ons  in  2000.  Prior  to  founding  Infec<ous  Media,  Mar<n  was  Board  Media  Director  of  Agency  Republic,  an  Omnicom  agency,  and  was  voted  as  one  of  the  UK's  top  digital  media  planners  in  a  survey  by  Campaign  Magazine.  

Our Keynote Speaker …