Nudge Design

Between the LinesCommuting is hard enough on its own, having to deal with traffic, public safety, and of course, parking.

Why not try to ease the pain of a long commute, and get other drivers to park

properly!

Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig

Persuade drivers to think twice about their sloppy parking job through clear, noticeable signs placed strategically in

each individual parking spot.

Desired Behavior

Design Tip EmployedTo encourage people to select a

specific option, make it the default; likewise to discourage people from

selecting an option, don’t make it the default.

As a driver pulls into a parking spot, they are immediately

drawn to a sign with a graphic, indicating how to properly park.

Proposed Nudge Design

INBETWEENTagalog: nasa pagitan Italian: nel mezzo Dutch: tussen

PROPERTagalog: wasto Italian: correto Dutch: gepast

PARKTagalog: parke Italian: parco Dutch: park

INITIAL LOGO DESIGNS

correto + tussen Italian for “proper” Dutch for “inbetween”

CORRESEN

Design