NSAC 2010: Multimedia Storytelling and Events

Multimedia Storytelling & Events

Susan Tenby, Online Community Director Megan Keane, Online Community Manager

Evonne Heyning, Interactive Producer

Jessica Dally, Project Manager

Multimedia Storytelling

Susan Tenby, Online Community Director

We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full

potential

TechSoup Global has established an extensive partner network in 32 countries

AustraliaBelgium Botswana

BrazilBulgariaCanada

Chile CroatiaFrance

Germany Hong Kong

HungaryIndia

IrelandJapan Kenya

Luxembourg MacauMexico

Netherlands New Zealand

Poland RomaniaRussia

SlovakiaSlovenia

South AfricaSpain

TaiwanUnited

KingdomUnited States

COMMUNITY ENGAGEMENT

100,000 organizations have received product donations 400,000 unique monthly visitors190 countries of origin of visitors25% of overall traffic to TechSoup from outside U.S. (FY08 only)115,000 monthly TechSoup online forum visitor sessions (FY08 only)

IMPACT

Since TechSoup Global was founded in 1987 it has served 83,000 NPOs.Every month there are 400,000 unique visitors to our website from 190 countries.

$1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs4 million technology products distributed 37 product donor partners45 Net Tuesday cities in 16 countries worldwide155,000 documents downloaded

REACH

Nonprofit Commons in Second Life: Virtual Communities

Nonprofit Commons

SHOW YOUR

IMPACT

DIGITAL STORYTELLING

#TSDIGS Digital Storytelling

Megan Keane, TechSoup Online Community Manager

Campaign Embedded on Website

VIDEO

Nonprofit Commons Featurette

Created to make a virtual community more 'real' and engaging

TWITTER

Twitter @NPSLNonprofits in Second Life: Collaborative Twitter Stream

Twitter @TechSoup

#NSAC Hashtags help in tracking campaigns

and events across media streams

Telling Your Story

Jessica DallyProject Manager for the TechSoup Community

TeamHelp Desk Technician at Community Voice Mail

WHYTELLYOUR

STORY?

Statistics Don't Sell

“For one idea to pass from one person to another it must be contained in

something that can be easily transmitted. When was the last time

someone sidled up to you and said, ‘I’ve got a juicy statistic to tell you’?”

-Andy Goodman

But Stories Do...

Which one would you choose?

1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation'

2- Help millions of hungry children

3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger.

From 'Homer Simpson for Nonprofits' by Network for Good and Sea Change Strategies

-Research by Paul Slovic, Deborah Small and George Lowenstein

1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation' -WINNER!

2- Help millions of hungry children -Less than half of the donations of #1

3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger.-the statistics had a negative effect!

Slideo from Community Voicemail

Telling the Story Safely

Telling the Story Safely

Stock Images

Pieces of an ImagePeople You Know

SOCIALMEDIA

STRATEGY

Have a Strategy Already in Place

1. Choose your outreach channels 2. Share a hashtag (#NSAC) with your team and followers3. Create content that frames your campaign4. Invite your constituents to add to your content Tweet out a message Facebook Wall Posts YouTube Video Challenges Flickr and Other Online Photo Galleries

Share the spotlight: feature your favorite stories on your sites!

Crafting Your Storytelling Campaign

@amorationon

Twitter

Evonne Heyning, Interactive Producer

Safe Uses of Video for Awareness

Preparing Clients to Tell their Story

We End Violence on YouTube

Short, effective use of data in a fun, engaging way from a live event

STREAMINGEVENTS

Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere

Sexual Assault Center: Rhode Island

Third Party Applications Make Deployment & Tracking Easier

Streaming into Mixed Reality

Blending live content: audio, video, chat with virtual events so

that participation is made possible in multiple places

Mixed Reality includes a mix of virtual world engagement and live

participation

Upload content to webWatch

AcrossChannels

Tools of the TradeQuicktime Broadcaster: Video streaming softwareSoundflower: Combines audio inputs for streamingAudio Hijack: Takes audio from any application (i.e. Skype)Nicecast: Audio broadcasting software for MACWirecast: Audio and video broadcasting & ripping toolsSkype: For audio conferencing, video one on one meetingsSecond Life: 3D and remote collaboration as embodied avatarsReadyTalk: Webinars and conferencing tools for web broadcastAdobe Connect: Useful web conferencing solution for integrationMicrosoft Silverlight: Streaming software solutions for PC

WEBINARS

Randi Kopp, Social Media Consultant

Financial Times/Justmeans

Social Innovation Awards Contest

*Citizen’s Choice*

Managing a Cross-Platform Social Media

Campaign

Case Study in Social Media

Cross-Platform Supporters

Know Your Audience - Who and Where They Are

Social Media ENGAGEMENT Campaign Strategy

Crossplatform Dialog - The Conversation

Cross-Platform Wrap-Up

INTEGRATION

Multitasking Channels for Chat

TwitterFacebookSecond LifeLinkedInYouTubeFlickrEmailForumsChat

@calcasa

QUESTIONS?

ContactSusan Tenby @suzboop

Megan Keane @penguinasanaEvonne Heyning @amoration

Jessica Dally @jessicadally

@TECHSOUP @NPSL