Nossi College of Art 40th Anniversary Social Media Workshop

Social Media Made Easy

A. Chris Turner, Social Media & Interactive Graphic Design Instructor

Search Marketing Manager

What We’ll Cover

• Who Am I?

• Foundation of Social

• Primary Elements of Social

• Four Tips For Success

• Defining ROI

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Who Am I?

A. Chris Turner

SEO/SEM SEO Manager Entrepreneur Masters in Information Systems 7 Years of Experience Jack of all Trades

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Foundations of Social Media

• What is Social Media?– Form (method) of electronic communication across

a large, social network.

• How does it work (for businesses and individuals)?– Social Influence

• Is it Necessary?– Everywhere, Everyday

• Which Ones Are Right?

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Primary Elements of Social

• It is a Social Activity!– Meaning, engagement is necessary. People are

stupid, but individuals are smart.

• How (do you do it)?– Technical, tactical, and content

• Designing for Success– UX/UI

• Data Matters– Google, websites, client site

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Primary Elements of Social

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Primary Elements of Social

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Primary Elements of Social

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Primary Elements of Social• It’s about a Usage Cycle and Conversation

Social Tip #1: Data, Data, DATA

• Knowledge is power and powerful

• Understand the terminology and current events

• Know the audience

• Develop a plan/strategy

• Have a purpose and make it known

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Social Tip #1: Data, Data, DATA

• Knowledge is power and powerful

• Understand the terminology and current events

• Know the audience

• Develop a Plan

• Have a purpose– make it known

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Social Tip #1: Data, Data, DATA

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WORLD INTERNET USAGE AND POPULATION STATISTICSJune 30, 2012

World RegionsPopulation( 2012 Est.)

Internet Users

Dec. 31, 2000

Internet Users

Latest Data

Penetration(%

Population)

Growth2000-2012

Users %

of Table

Africa1,073,380,92

54,514,400 167,335,676 15.6 %

3,606.7 %

7.0 %

Asia3,922,066,98

7114,304,00

01,076,681,059 27.5 % 841.9 % 44.8 %

Europe 820,918,446105,096,09

3518,512,109 63.2 % 393.4 % 21.5 %

Middle East 223,608,203 3,284,800 90,000,455 40.2 %2,639.9

%3.7 %

North America 348,280,154108,096,80

0273,785,413 78.6 % 153.3 % 11.4 %

Latin America / Caribbean 593,688,638 18,068,919 254,915,745 42.9 %1,310.8

%10.6 %

Oceania / Australia 35,903,569 7,620,480 24,287,919 67.6 % 218.7 % 1.0 %

WORLD TOTAL7,017,846,92

2360,985,49

22,405,518,376 34.3 % 566.4 % 100.0 %

Social Tip #2: Design Matters

• UX and UI along with content

• Gravity and Attraction

• Restrictions vs Limitations vs Constraints

• Design for Sharing

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Social Tip #2: Design Matters

http://www.jonloomer.com/2012/03/07/dimensions-for-facebook-timeline-for-pages-infographic/

Social Tip #2: Design Matters

Social Tip #3: Facilitate

• Online Conversation vs Broadcasting

• Purpose:– Technical– Supportive– Dialogue– Announce/News

• Brand Guide

• Allow Negativity17

Social Tip #4: Message Structure

• Clear details

• URL/Reference

• Hashtags

• Respond– Thanks– More Information– Reciprocal

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Defining Return

• Engagement and Sharing

• Feedback

• Reviews of Product or Service

• Commenting

• Revenue

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What The Hell Did You Say?!What the F*&k Does It All Mean?!

What Did We Cover

• Foundation of Social– Social Influence

• Primary Elements of Social– Maslow’s Hierarchy

• Four (4D) Tips For Success– Data– Design– Dialogue (Facilitate)– Display (Message Structure)

• Defining ROI21

Thank You!!