Nonprofits and new blood final 5.11

Nonprofits and New Blood:

Donor Value Over 12 Months

$96

$187

Traditional1

+95%

Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising”1 Traditional defined as offline use.2 Internet Enabled defined as both offline and eCRM use.

Internet Enabled2

34.4%

50.9%

New Donor Renewal Rate

Traditional

+48%

Internet Enabled

Lifetime Donor Value

$314

$694

Lifetime Donor Value

Traditional

+121%

Internet Enabled

Unsubscribes

Email bounces

Lapsing records

This is your email file!

Annual churn rate is 18%! – 2011 eNonprofit Benchmarks Study

Organic ResultsOrganic Results

Paid Ads

*This is a term coined by Seth Godin.

jocelynh@care2team.comTwitter and Linkedin: @jocelynharmon

www.marketingfornonprofits.org