Non-profit Marketing: Greenpeace

Veneta Todorova

Agenda

• Organization goals

• Target groups

• The organization attracts resources:

-Workers

-Not workers

• Suggested improvements

Organization goals

1) Catalysing an energy revolution

http://www.youtube.com/watch?v=1q1MiP06buw&NR=1

Organization goals

2) Defending our oceans

Organization goals

3) Protecting the world’s remaining ancient forests

http://www.youtube.com/watch?v=Df5m0y24jqc

Organization goals

4) Working for disarmament and peace

http://www.youtube.com/watch?v=LVa399dy44Q

Organization goals

5) Creating a toxic free future

http://www.youtube.com/watch?v=tHZYeU38U_c

Organization goals

6) Supporting sustainable agriculture

Target groups

Greenpeace DOES NOT solicit or accept funding from governments, corporations or political parties.

• Volunteers/Activists

• Donors

• Spread the word!

• Ambassadors

The organization attracts resources: workers

Working for Greenpeace Not your typical fundraiser

The organization attracts resources: not workers

• Donate: ”Remember Greenpeace in your Will”• Volunteers/Activists (values-environment)• Give virtual gifts• Use our banners• Join us on Facebook• Become an online activist• You don`t have to join us to join us

http://www.greenpeace.org/international/getinvolved/you-don-t-have-to-join-us-to-j

Suggested improvements

• Slogan• More ambassadors• Spread the symbol and use it

-licensing fees

-web site advertising fees• Appropriate training and supervision on volunteers• Donating information on more places

Thank you for your attention !!!

? Time for questions ?