Nokia X: opportunities for developers

Aditya Alur, Sr. Manager, Sell-in marketing, NokiaJure Sustersic, Cross-platform marketing, Nokia

FOCUSING ON THE GLOBAL GROWTH IN LOW COST SMAR TPHONES

175M+22%

0

300

600

900

1200

1500

1800

2100

2012 2017

PREMIUM (>US$300)

HIGH(US$191-299)

MID(US$100-190)

ENTRY(US$36-99)

ULTRA-LOW(<US$35)

DELTA

HANDSET VOLUME FORECAST

Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic ForecastBrand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment.NPS Score Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013

29% BRAND LEVEL NPS

CONSUMERS LOVE NOKIA

88% AWARENESS

50% CONSIDERATION

32% PREFERENCE

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2012 2017

VIDEO

BROWSING

MUSIC

GAMES & APPLICATIONS

MESSAGING

PERSONALIZATION

ALERTS

HANDSET DATA TRAFFIC BY SERVICE (PETABYTES)

HANDSET DATA TRAFFIC WILL GROW BY 260% BETWEEN 2012 - 2017

WITH TERRIFIC App MomentumA CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO

8Xincrease in paid app revenue post billing integrat ion.

200K+store available in 50 languages and 191 markets.

120K+new registered developers.

MORE DEVELOPERS

MORE APPS

MORE REVENUE

OPERATOR BILLING

175%increase in monthly paid app revenue volume.

$

LUMIAASHA X

INTRODUCING THENEW NOK IA X FAMILY

NOK IA X NOK IA X+NOK IA XL

BUILDING THEPER FECT COMPLEMENTTO LUMIA

ACCESS THE WORLD OF ANDROID APPS

UNIQUE NOKIA EXPERIENCES +EXCLUSIVE BENEFITS ON MICR OSOFT SER VICES

97% POSITIVE SENTIMENT FOR FASTLANE FR OM CONSUMER S

BEST APPS VIA FAST LANE

NOK IA XL

NOKIA X€89

NOK IA X+€99

NOK IA XL€10 9

App Dist ribut ion, Monet izat ion & Promot ionJure Sustersic

Nokia StoreAnative experience optimised to serve data-challenged markets

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FOR CONSUMERS:Simplif ied discovery experience. Locally relevant and curated content .

FOR DEVELOPERS:Easy to setup, publish and manage.Fast content processing and advanced t ransact ion analyt ics.

Free to download and play dominates

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102Bapp downloads

$26Bin app revenue

90%of apps are free

Source: Gartner

The monetization challenge

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3/5OF TOP ANDROID DOWNLOAD*

COUNTRIES WERE GROWTH MARKETS (INDIA, RUSSIA, BRAZIL).

0/10OF THE GROWTH MARKETS MADE IT

TO THE TOP 10 REVENUE COUNTRIES

Source: App Annie* - download data from Google Play

The lack of credit cards excludes a huge audience

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US KOREA VIETNAM INDIA INDONESIA

POPULATION 317M 50M 89M 1200M 237M

CREDIT CARDS 686M 96M 2M 24M 10M

Nokia Store Operator billing

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61163

Boost your revenues with one of the largest operator billing networks in the world.

10Xoperators

countries

increased revenue opportunity

Nokia In-App PaymentMaximise revenues with freemium.• Build long term revenue streams to your app with

upgrades, in-game currency and more.• Easy, familiar and localized single-click payments

using operator billing• See what works with advanced, fully integrated

transaction analytics • True 70/30 revenue share!

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Nokia Try & BuyOffering apps on a try-before-you-buy basis leads to more revenue than simple paid downloads. • Build on the Nokia In-App Payment infrastructure and experience• No need to change your code• Currently running as pilot. Interested? Contact tnb@nokia.com with

your app details and reason!

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COMING SOON

3rd party monetization tools

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Have fun. Earn rewards. Build new ideas.

Participate and access promotional campaigns.

DVLUP for Nokia X• Get exclusive access to app

challenges, news, events, partner opportunities and more

• Earn points and redeem rewards, including promotional placements in Nokia Store

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Thank youhttp://developer.nokia.com/nokia-x/opportunity

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