Nokia

Name Nokia originated from the river which flowed through the town of the same name (Nokia)

 Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturer

 Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam on the banks of Nokia rapids.

HISTORY

Focused on handset manufacturing only Increase distribution channel Customer's satisfaction Focused on replacement Aggressive pricing Improve collaboration on designs Adjust preference for specific market

Market strategies of Nokia

AIDA in Nokia A-Attention:attract the attention of

consumer I –Interast:raise consumers interest by

demonstrating the features and benefits D –Desire:convince the consumer that they

will get their desired product A-Action:lead consumer toward action i.e

purchasing

Promotion Mix

Segmentation strategies

Demographic: :Male and Female :Ages 25-50 this

segment makes 80% of Nokia market

Geographic: >Targeted Area is the

Rural market >Total targeted

population is 100 million

Different kind of products for different segments of group which has helped Nokia to establish it’s market in every part of the world

Rural

market:Nokia has launched phones for rural people i.e cheapest and trustful

Nokia has launched phones with torch for rural people because in India there is problem of electricity

The first

multimedia phone introduced in Indian market which supported all the videos, audios and all soft wear

Business phone:Nokia has launched different kinds of business phones for different class phone

Music phone: In today's world music is the craziest and most loving thing for every person so nokia has launched special edition for music loves called music edition

Today’s world is moving towards the touch phones so Nokia has launched many different touch phones for their consumer

Nokia has seen

the desire of their consumer that they want touch and type both in a single phone so it has also launched touch and type phones

Camera phone is

the biggest demanded phone in today's time so nokia came up with different camera phone

Headphones and Bluetooth have been introduced for music lovers and bike and car drivers

The one stop entertainment for Nokia user