Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

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Anthony Juliano's presentation to the Association of Fundraising Professionals (AFP) Northeast Indiana Chapter, January 20, 2011

Transcript

NONPROFITS, SOCIAL MEDIA AND THE RAT’S ASS

Seeking to alleviate the problems of the

homeless, [organization] provides shelter,

care, advocacy, affordable housing and

supportive services for homeless families as

these families build strength and strive to

become independent, productive members

of the community. Rooted in a belief in

God, and under the direction of a diverse

board, [organization] seeks to affirm the

dignity of life for all served.

Our mission is to help children develop the

critical learning skills that will promote

success in school and a positive self

image. This will be accomplished by

providing individualized, one-on-one

processing-based instruction in the areas of

reading, language comprehension, writing,

and math and is designed to address the

unique needs of each child.

Thanks to everyone who came to our event.

We will post pictures soon!

Thanks to everyone who came to our event.

Who did you honor, and why?

NOBODY CARES ABOUT

YOUR MISSION STATEMENT

BECAUSE IT’S FOCUSED ON YOU—AND THEY DON’T GIVE A RAT’S ASS ABOUT YOU

HOW DO YOU GET THEM TO CARE?

MAKE IT ABOUT THEM!

SOCIAL MEDIA IS A POWERFUL TOOL THAT EVERY NON-PROFIT CAN USE TO DO JUST THAT

THANKS!AJJULIANO@GMAIL.COM

(260) 615.3426

IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

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31. FLICKR/SHARING/RYANCR

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