No More Email Pandoras Box 20091201 Published
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© 2009 IBM Corporation© 2009 IBM Corporation
No more e-mail:No more e-mail:Pandora’s box or Universal Panacea?Pandora’s box or Universal Panacea?An IBM experienceAn IBM experience
Ian McNairn – Program Director Web Innovation & Technology
Office of the IBM CIO
1st December 2009
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
But first a bit about IBM ….
and myself ….
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM Wordle is written by Jonathan Feinberg
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
IBM has a workforce of over 500,000 of whom almost 50% are mobile
IBM Locations
Mobile Employees
• 350K+ employees350K+ employees
• 200K+ contractors200K+ contractors
• 170 countries170 countries
• 2,000 locations2,000 locations
• 70+ acquisitions since 2002 70+ acquisitions since 2002
• 50% < 5 years experience50% < 5 years experience
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Enterprise 2.0: Social Software on Intranets A Report From the Front Lines of Enterprise Community, Collaboration, and Social Networking Projects
IBM (US) If there is a Web 2.0 tool that exists, you can be assured that IBM has an internal version of it. And while they have every tool you can think of, they are not satisfied with just having an internally branded application. They work tirelessly to optimize the way any tool is integrated into existing systems. The IBM team says they believe users should trip over new technology while they are doing their usual tasks. To provide this level of integration, the company sponsors a Technology Adoption program, where each new tool has a sandbox. There an employee can introduce it, test it, try it out with users, gain feedback and prove it’s worth; all before reaching out to the organization for backing. All of IBM’s social tools go through this rigorous process.
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
http://www.readwriteweb.com/archives/the_most_influential_websites_in_the_world.php
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Wednesday, November 25th, 2009
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
http://www.washingtonpost.com/wp-dyn/content/article/2009/11/24/AR2009112402816.html
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
When all else is equal, Social Capital differentiates you
[research shows that] people with larger contact networks obtain higher-paying positions than people with small networks. A similar finding in social support research shows that persons with larger networks tend to live longer.
Personal contacts get significant information to you before the average person receives it. That early warning is an opportunity to act on the information yourself or to invest it back into the network by passing it on to a friend who could benefit from it.
Personal contacts get your name mentioned at the right time in the right place so that opportunities are presented to you.
Source: Ronald Burt, The Social Structure of Competition, from the book Networks in the Knowledge Economy
““
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Social Networking usage by IBMers
Population percentage 2008
< 5 year tenure 20-30 Retirees10-20
45% 26% 12% 13% 4%
Pe
rce
nt
of
gro
up
act
ive
ly u
sin
g S
oci
al N
etw
ork
s
100
50
25
0
75
5 - 10 30+
26% of current IBM population
~ 60% of employees are actively using social networking – mostly outside IBM
Source: Dave Newbold, IBM DE
estimates for US based population
2009
184000+
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Collaboration 2.0 available to 500K of us
• Homepage: total number of unique users 38,238
• Profiles: 589,513 profiles; 1m searches per week in BluePages
• Communities: 2,737 public & 1,635 private communities; 116,946 unique members
• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags
• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users
• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users
• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares
• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views
• Instant Messaging: 12m per day
Collaboration 2.0 available to 500K of us
• Homepage: total number of unique users 38,238
• Profiles: 589,513 profiles; 1m searches per week in BluePages
• Communities: 2,737 public & 1,635 private communities; 116,946 unique members
• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags
• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users
• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users
• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares
• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views
• Instant Messaging: 12m per day
Social Software usage in IBM
Source: Gina Poole, IBM SWG VP Social Computing
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Internal version of twitter: Blue twit• open source project, licensed IBM Internal
• over 4,100 registered users
• Integrated into Twitter
• know who you speak to through Profiles
• multiple clients: Firefox sidebar, Sametime
• stand-alone applications
• data source for mashups
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster
Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.
Communities
Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise
Blogs
Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog
Bookmarking
Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise
Activities
Profiles
Quickly find the people you need by searching across your organization and connecting to others.
Microblogging
Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.
Wikis
Files
Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.
All your social software needsready for business
Homepage
Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients
http://www.ibm.com/software/lotus/products/connections/
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Integrated into intranet profile
View updates from your network or the entire company
Feeds and e-mail integration
Post updates on other people’s profiles
Threaded comments on any status update
Secure Intranet Microsharing with Lotus Connections!Secure Intranet Microsharing with Lotus Connections!
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
http://www.nytimes.com/2008/06/29/jobs/29pre.html?_r=1
30/day
20/week
Luis Suarez
Profile Instant messaging Blogs File sharing Social Bookmarking Microblogging SocialBlue Wiki Communities RSS/Atom Telephone
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Incentivising people to change
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Let’s give Luis a last word ….
“… already coming closer to the end of the second year without using email
at work and I am still there…); I also don’t think that email is dead. Quite
the opposite! Still very much alive and kicking for the next few years.
However, what will change, if not happening already, is how we make use
of it as a knowledge sharing, collaboration and communication tool, how
we are continuing to diversify it (And fragment it!) plenty more and how
we are starting to understand it is not the only game in town. No, it’s not!
It’s just one of the various dozens of options that we have got available. “
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Bookmarking – profiles – communities – blogs – wikis – files ….
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
The in-box is not going away
http://gigaom.com/2009/04/24/why-email-clients-need-to-change/
With every birthday reminder, bill confirmation, new friend, direct message, password recovery, and mailing list, the content of our inboxes becomes less and less a means of communication and more and more a record of all we do online. Email is the lowest common denominator of digital identity. It’s our web keychain. It’s the catch-all of our online lives.
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
10 million referrals analysed
The top channels of sharing include, email, instant messenger, social networking sites Email and IM continue to be the most popular mediums of sharing Facebook rules the sharing in the social networking channel
Twitter is growing in popularity but is still just 5% among social networks. Only 2% of shares happen over Bookmarking sites. In the Email channel, Yahoo Mail is the most preferred, followed by MSN. Google’s services like Google Bookmarking, Google Talk, and Gmail, are lagging in their respective
channels when it comes to shared content LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing.
Complete report at: http://tellafriend.socialtwist.com/sharing-trends-2009
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
People still send hand-written letters via snail mail. Nearly all sites on the web that require registration require an email address. Email notifies you of updates from all social networks you are a part of. We haven't seen any evidence yet that Google Wave really is the next big thing. Email is universal, and social networks are not. There are plenty of people who have no interest in joining social networks. Email is still improving. Even social networks themselves recognize the importance of email. More social media use means more email use. Nielsen. As far as marketing is concerned, email is doing pretty well.
http://www.webpronews.com/topnews/2009/10/12/10-reasons-social-media-isnt-replacing-email
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Some guidelines to help find balance Publish how you prefer to be contacted. Reduce your use of email as much as possible – choose the tool carefully, then
communicate Move as much 1-to-1 communication into 1-to-many If an email conversation involves more than 5 people then shift it elsewhere Make your tools as simple to use as possible Ban file attachments & instead link to a social file share Encourage role modelling of good behaviours by senior staff There are many tools far worse than email
– Faxes - except for legal purposes– Printed letters - handwrite them or don’t bother– Phone calls - limited to close friends, family, and last minute coordination– Voicemails - don't bother, send a text message instead
Start with small steps rather than trying to change the world in one go
REALITY CHECK: How does the person you want to deal with PREFER to collaborate? They determine your choice of toolset … make they wrong choice and they probably won’t respond!
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
http://www.willwriteforchocolate.com/wp-content/uploads/2009/07/StatusUpdateBreak_007.jpg
… and remember …
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
So is microblogging a panacea or opening another pandora’s box?
Panacea?– Faster– Client agnostic– Ultimate in mobility– More frequent and informal– No maintaining of distribution lists– Threaded responses– Serendipity of hash tags– Constant stream– Questions to the ‘crowd’– Public profile richness– Scales well in some ways– Saves time
Pandora’s box?– Less personal & intimate– Limited space for detail– Broken links– Not sufficiently secure to send
confidential employee info– Cumbersome to create– Hard to ascertain community or focus– Limited history– Lacking agents/reminders– Noise to signal/value ratio– Can’t segment friends or followers– Identity is linked to communication– Scales badly in other ways– Wastes time
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
1-to-1
1-to-many
1-to-all
Real-time Store-and-forward
Telephone
Instant messaging
Web conference
Voice conference call
Blogs
Wikis
File sharing
Social bookmarking
Communities
Activities
Microblogging
Status updates
Profile
Putting it all in perspective
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
ian.mcnairn@uk.ibm.comian.mcnairn@uk.ibm.com
+44 1784 445749+44 1784 445749
Questions?
www.LotusLive.com
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
Want to play with the Social Software we use?
www.LotusLive.com
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM
IBM Social Computing Guidelines
Be who you areSpeak in the first personUse a disclaimerRespect your audience Add valueDon't pick fightsBe the first to respond to your own mistakes. Use your best judgment.Don't forget your day job.
http://www.ibm.com/blogs/zz/en/guidelines.html
IBM supports open dialogue and the exchange of ideasResponsible engagement in innovation and dialogue
© 2009 IBM Corporation
No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience
33
Legal disclaimer© IBM Corporation 2009. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
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All references to Renovations, MyHealthCare.com, and Madisons refer to a fictitious company and are used for illustration purposes only.
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