Nino Ćosić @ninocosic N ino.Cosic@CARNet.hr

Nino Ćosić@ninocosic

Nino.Cosic@CARNet.hr

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Our usersInstitutions of higher educationScientific and Research InstitutesPublic InstitutesPrimary and Secondary SchoolsStudent residenceMinistry of Science, Education and SportsMinistry’s AgenciesStudents, pupils and the staff of the above mentioned institutions_______________________TOTAL: 666 628 + USERS

SEGMENTATION... and why sometimes

we’re still failing :)

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In a perfect world

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A big picture

All users

Institutional

Members

Associated

MembersTemporar

y Members

End users

Primary

Secondary

High

Deeply woven into our identity

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Collecting and managing user data

• Sources• User identities (CARNet is the largest IdP in HR)• Appointed representatives

• Updates• User identities• At least once at the start of academic year• In case of significant change

• Appointed representatives• Once a year – institutional users survey

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One message?

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And to answer why our messages fail to reach users

Let’s face it...

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NRENs are boring

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Make it fun and don’t try to tallk to everybody

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Realy?

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Well it almost worked for us

• News items are for general info• Facebook targeting school population• Twitter for “engaged” users, geeks and

hipsters• Fax and snail-mail for bureaucrats

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How to target users that are not “engaged” ?