Nimbooz

Nimbooz Launch 2009

Piyush Bhadani9953425497

piyushbhadani01@gmail.com

Nimbooz by 7UP is an authentic drink that’s made with real lemon juice squeezed from the best of lemons.

It has No Fizz & no added Artificial Flavours.

It is tasty and 100% hygienic and is available in trendy and convenient packs, so that you can enjoy natural

delicious, lemony refreshment anytime, anywhere

Nimbooz by 7UP. Refreshing Nimbu pani with Real lemon Juice.

Insight 

Our culture is rich and deep rooted.No matter how much we migrate to a modern lifestyle, it’s only when we enjoy truly familiar & authentic experiences

(albeit in a contemporary way) that we can relish being our true selves. 

 Brand Idea

 “Enjoy Being My Asli Self”

Brand Role

The ASLI Indian Refresher

Nimbooz creative brief

Get busy Indian men and women

Who have adopted a modern lifestyle but still love their (Indian) tradition

To try Nimbooz, the real nimbu paani with real lemon juice

By telling them Nimbooz is the cool way to enjoy a traditional favourite

Nimbooz Launch Objective

The objective of the film was to communicate the launch of the brand “Nimbooz” with the proposition

“Ekdum Asli Indian” (Absolutely Real Indian).

which is a refreshing Nimbu Paani (Lemonade) with

Asli (Real) Lemon Juice

Launch Package

Launched in Delhi, U.P., Haryana, Punjab, Maharashtra and Gujrat on 18th March 08.

Launched in the above cities with TV, Radio, OOH, Press and BTL.

Association with Kings XI Punjab cricket team.

Total Work

Nimbooz

Radio

OOH

Press ads

T.V

Billboards

Bus Shelters

Mobile Van

Innovations

Hindustan Times

Hindi HindustanAmar Ujala Punjab Kesari Dainik Bhaskar

Big FM

Radio MirchiRed FM

MyFM

15 different channelIncluding IPL (setmax)

Press Ads

Teaser Launch

Invite and give away sent to the Opinion leader/Bottlers/Media on the occasion of the

launch

Invite and Give away

INVITE/ GIVE AWAY

Retail Package

POS was done to create impact across all the mediums and drive consumption

Poster Range look – To highlight all three packs

Banner Gate Flange

Streamer

The brand’s proposition of “Ekdum Asli Indian” (Absolutely Real Indian) was brought alive on outdoors in some very interesting ways.

Here are some examples.

Jute Bag Installation

Location: Mumbai

Day 3

3 days to go for the real thing

Day 2

2 days to go for the real thing

Day 1

1 day to go for the real thing

Launch Day

Giant Squeezer BottleInstallation and

Outdoor Mechanized Moving SqueezerLocation: Delhi, UP, Punjab, Haryana, Jaipur

Teaser

Reveal

Outdoor – Mechanized Moving Squeezer

IPL – Indian Premier LeagueOur association with Kings XI Punjab cricket team

For 2009, Nimbooz was a part sponsor for Kings XI Punjab as Punjab is one of the key markets of Nimbooz .Therefore, the objective was to encourage general public into sampling the product and make

this sponsorship regionally pertinent. This offered people from all over Punjab an opportunity to dance with the Kings XI Punjab in South Africa.

Outdoor Communication

Translation – ‘Drink Nimbooz and dance with Kings XI Punjab in South Africa’

Kings XI Tableau

Mechanics of the Promo:

The Tableau was made to go around all the major cities in Punjab in the span of 7 days. The participants were expected to come and give dance

auditions at the tableau, where winners were selected on the basis of their performance and were given an opportunity to dance with Kings XI Punjab

team in South Africa.

Independence day Campaign

Media: Radio and Outdoor

• Nimbooz celebrated Independence Day in Asli Indian style using Kite as a device.

On that day, 200,000 kites were distributed in Delhi and NCR

Thank You