Nikola Cavic, Head of Business Development, Nordeus

Market trends

Our game: Top Eleven – Be a Football Manager

• #1 online football game in the world!

• 5-star rating on Google Play Store & App Store

• Launched in May 2010

• FREE TO PLAY

• Global reach - played in 180+ countries worldwide

• Localized in 38 languages

• Available on multiple platforms (iOS, Android, PC)

• Top Grossing Game !

Top Eleven – Game screenshots

Top Eleven – Growing number of users

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

Daily Active Users

• Over 4.5 million usersplay the game every day!

• Over 11 million monthlyactive users

• Over 40 million player registrations since 2010

Top Eleven – User Engagement

Highly active and engaged players

31% log in every day!

“Stickiness factor” one of the highest in the industry

Average play session is 10 minutes

Over 3 million hard core fans!

Top Eleven – Player Demographics

57%25%

8%

5%5%

Location

Europe

Asia

South America

Africa

N. America

93%

7%

Gender

Male

Female

31.20%

38.50%

22%

5.70% 2.60%

Age

13-18

19-25

26-35

36-45

46+

Top Eleven – Top 10 markets

Turkey Indonesia Thailand Germany

Italy SpainBrazil UKArgentina

France

Top Eleven – Acquisition Channels

• Referrals

Top Eleven – Acquisition Channels

• Referrals

• Advertising

Turkey Thailand UAE Brazil Israel Germany UK US

Acquisition cost per user

Top Eleven – Acquisition Channels

• Referrals

• Advertising

• App Centers

Top Eleven – Acquisition Channels

• Referrals

• Advertising

• App Centers

• Social Media

• Official Top Eleven Facebook Page

• More than 8.5 million fans – one of the most popularFacebook pages in gaming in the World!

• Record post – 4 million reach

• Official Top Eleven Twitter

• More than 200 thousand followers

Top Eleven: User Acquisition Cost

Turkey Thailand Brazil UEA Israel Germany UK US

Monetization

Turkey Thailand Israel UAE Brazil Germany UK US

Monetization

Turkey Thailand Israel UAE Brazil Germany UK US

Monetization: Offerwall

Monetization: Brand & Product Placement

Top Eleven - Monetization

About Nordeus – We are a global gaming company

San Francisco office

Skoplje office

Dublin office

Some of the awards obtained:

• Red Herring’s “Top 100 most innovative tech companies in Europe”

• “The best gaming company start-up”at Europas Awards

• “25 hottest tech companies in Europe”

• “25 fastest-growing internet companies in Europe” at Noah London

HQ – Belgrade

• 4 Offices • 100+ Employees• Passionate about games!

WE ARE HIRING !!

Contact info

Nikola CavicHead of Business Developmentemail: nikolac@nordeus.com