Transcript
Meaghan Mulhall, Bridget Reilly, Michelle Langlois, Paige Santos
The History Behind Nike Philip H. Knight
Started as Blue Ribbon Sports, 1964
Went public under Nike, Inc.
Forbes List #18 Most Valuable Brand
Nike, Inc. Today Competitive industry
Marketing focus
Emphasis on consumer relationship
High product development budget
Not only a product, an experience
“Largest seller of athletic footwear
and apparel in the world..”*
*Source: Nike 10k
Nike vs NikeNIKE 2015 ← 2014 2014 ← 2013
Revenue Percent Increase 10.079% 9.825%
Net Income Percent Increase 21.537% 8.940%
Relative Size Increase 10.796% 17.708%
Profitability, Solvency, Liquidity
NIKE Fiscal 2015 Fiscal 2014
Gross Margin Percent 46% 44.8%
Debt to assets 41% 41%
Current Ratio 2.42:1 2.40:1
Nike vs CompetitorsNIKE LULULEMON UNDER
ARMOUR
Cash Flow 4,680,000 314,449 219,033
Net Income 3,273,000 239,033 208,042
Earnings per Share $3.95 $1.88 $.98
Dividend Yield 1.12 (0.84%) N/A N/A
Manager’s Review Optimistic futureExpand gross margin Long Term financial goalsGrowth focused
Nike in the News Consumer FocusAggressive Marketing Global Industry GrowthTrends in China
On Court Apparel Provider of NBA
Stock Split
...Invest, Just Do it
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