Next 10 Years - presentation by WebComrades - for Insilencio

We are

(and we weren’t here 10 years ago…)

WebComrades is a mobile development agency, active in the sports, media, design and telco industry. We are happy to investigate all application development opportunities with a clear focus and vision.

You might know us from mobile apps that hit #1 chart positions in Europe or caught Int’l buzz: e.g. bike share projects in New York, Chicago and San Francisco Bay Area, Zaragoza and…Antwerp. !

Fun fact - Elle Magazine nominated our team as “Young Talents to Watch in 2014”. (but we’re actually not that young ;-)

all application development

2010 2014

100% sports applications

todaysince

+

Who’s on mobile today?

CONGRATULATIONS!YOU ROCK

Now…who’s not?

CALCULATING RESULTS…

“SORRY, DAVE. I’M AFRAID I CAN’T ACCEPT THAT.”

Google Confidential and Proprietary

Smartphones are Always On, Always with You

8

don’t leave home without their device

77% Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely

disagree. "I don’t leave house without my smartphone"

Google Confidential and Proprietary

Smartphones Are Used Everywhere

9

At home 96%

On the go 86%

In a store 77%

96%

86%

77%

76%

75%

71%

70%

59%

57%

56%

48%

�Home

�On-the-go (e.g., while commuting, walking)

�In a store

�Work

�Cafe or coffee shop

�Restaurant

�Public transport

�At a social gathering/function/event

�Airport

�Doctor's office

�School

Place of Use

Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q16: Where do you tend to use your smartphone? Please first select at which locations you ever use it - even if only seldom.

Google Confidential and Proprietary 11

Smartphones Have Become so Important to Consumers that …

Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q52: To what extent do you agree with each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely disagree. I

would rather give up TV than my smartphone. "I would rather give up my TV / desktop PC than my smartphone"

would rather give up TV than their smartphone

22%

(and this was mid 2013)

Google says…

What’s in it for you?

Google Confidential and Proprietary

Smartphones are a Major Access Point for Search

13

42% search on their smartphones every day

Base: Private smartphone users who use the Internet in general and who are searching via search engine, Smartphone n= 916 Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your smartphone?

Google Confidential and Proprietary

Smartphones Inform Our Daily Life

14

Apartments, Housing info

22% Job Offers

23%

Product Info 58%

Restaurants, Pubs & Bars

Travel 33%

43%

Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.

Google Confidential and Proprietary

Smartphones Inform Our Daily Life

14

Apartments, Housing info

22% Job Offers

23%

Product Info 58%

Restaurants, Pubs & Bars

Travel 33%

43%

Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.

(and this was also mid 2013)

Google Confidential and Proprietary

Offline Ad Exposure Leads to Mobile Search

33 Base: Private smartphone users who use the Internet in general, n= 1000 Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in

response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business?

Ad location

TV 33%

Shop/business 33%

Magazines 27%

Posters / Billboards 25%

42%

have performed a mobile search after

seeing an ad

Note: it’s marketeamworkI just invented that word.

Remember…You are not the audience.

You’re just being a part of it.

Google Confidential and Proprietary

Demographics

38

Area

46%

54%

29%

32%

21%

13%

5%

42%

27%

32%

36%

28%

27%

0%

7%

Female

Male

18-24 Years

25-34 Years

35-44 Years

45-54 Years

55+ Years

Urban

Suburban

Rural

Single

Living with partner

Married

Widowed

Divorce/separated

Age

Gender

Marital Status

Base: Private smartphone users who use the Internet in general, n= 1.000 S2. Please indicate your gender. / S1. What is your age? / D3. In what area do you live? D2. What is your marital status?

Google Confidential and Proprietary

Demographics

39

24%

21%

34%

20%

63%

3%

17%

15%

4%

21%

18%

18%

8%

3%

2%

26%

Secondary general completed or below

Secondary technical or vocational completed

Higher non-university

Higher university

Employed (full-time/part-time)

Retired

Student

Unemployed / housewife or househusband

�Less than 1000 EUR

�1.000 - 1.999 EUR

�2.000 - 2.999 EUR

�3.000 - 3.999 EUR

�4.000 - 4.999 EUR

�5.000 - 5.999 EUR

�6.000 EUR and more

�Don't know/ no answer

Employment Status

Education

Income

Base: Private smartphone users who use the Internet in general, n= 1.000 D4. What is the highest level of education that you have completed? D5. Which of the following best describes your employment status? D8. Which of these ranges comes closest to the total (monthly) income of your household before anything is deducted for VAT, National Insurance (Social security), pension schemes, etc.?

Quick & dirty conclusion

in only 5 min

Now seriously…

Let’s do something about it.

LOADING ACTION PLAN

focus on idea1

focus on idea1

issue

focus on idea1

issue solution

There is no app that rules them all.

and do that thing very well1

ps: ideas can come from anyone.

think business2

research first execute small analyze feedback re-build start ‘lean’

“If the ladder is not leaning against the right wall,

every step we take just gets us to the wrong place faster.”

stay focused, critical, open…3

Even if you all agree with the boss.

“More than 1 mio apps in the Store. Why even consider your app?”

this is how the app store users think…

aim for mainstreamers4

the ‘experts’ already know

aim for mainstreamers4

the masses

aim for mainstreamers4

the massesreach or wwide niche

Our try-out app for Bike Share Antwerp > Official Antwerp > Official Zaragoza Spain > the first in NY > the first in Chicago > the first in Bay Area / San Francisco

example

go for both a responsive site and a native app…

5

…but with different goals

Mobile/responsive sites are for the masses.Sites are excellent for SEO.

Apps are for the loyal fans. Apps need stores and have charts.

Apps consume content & usage. Apps are great for the CEO.

Touché

make a budget and…6

questions?

Tom Claes@tomdebelg

+32 (0)479 99 60 45 tom@webcomrades.com

linkedin.com/in/tomclaes

Thank you.