Transcript
How Data-driven Signals Can Transform News Agencies.
Andrew MullaneyCTO, NewsWhip
* Independent Review by ICHEC (Irish Centre for High End Computing, April 2014)
3+ million Stories per day
250K sources40 languages61 countries
300m+ daily interactions
All major social networks
Real time dashboard Deep dive analytics Machine readable
outputs
Predicts 79% of viral stories*
Stories Social Signal
customers
“NewsWhip is Moneyball for media.” Steve Rubel Chief Content Strategist, Edelman
“Without it, I don’t know what we would do.” Holly Moore Managing Editor, USA Today
News Publishers PR Agencies Ad Agencies Brands Governments
How We Find Where News Agency Content Ends up?
NewsWhip Discovery
Engine
NewsWhip Content Repository
Secure Private News Agency Repository
News Agency Feeds
Content Text
Pattern Matching
Output = Match %
Spike / SyndicationAnalyticsAPI
NewsWhip DiscoveryEngine
Spike Syndication: Real Time Newsroom
Decisions
What to do with this data?
What to do with this data?
Analytics: Understand Customer Value from Agencies
• Product feeds • Categories• Geography • Language
• Customers
Understand which:
Get or Drive the Most Value from Your Content
API:Integrate Your Data for KPIs
What to do with this data?
Image / Video caption detection?
Detect accreditation and link to customers domain
Step 1: Scoping and testing.
Step 2: Build and deploy test version.
Step 3: Iterate and hone during test and feedback phase.Step 4: Deployment and education & training.
process
Spike Analytics API
Other services
partnerships
Talk to us – we don’t bite!
Andrew Mullaney
Co-founder & CTO
Ruchun JinSoftware Developer
Robert BourkeHead of Media Partnerships
Jonathan BarnesBusiness
Development
Thank you for your time!Any Questions?
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