Newsweaver reaching mobile workforce - Executive … · CASE STUDY: HEALTHCARE REACHING A MOBILE WORKFORCE Case Study: Reaching a mobile workforce Miami Children’s Health System’s

CASESTUDY:HEALTHCAREREACHINGAMOBILEWORKFORCE

CaseStudy:Reachingamobileworkforce

MiamiChildren’sHealthSystem’sresponsivedesignemailsletstaffreadnewslettersonthego

MiamiChildren’sHealthSystem(MCHS)inSouthFloridaisroutinelyrankedamongthebestchildren’shospitalsinthenation.Theyemployover3,500employees.FrancisForte,EmployeeCommunicationsSpecialist,ispartofacentralHRteamthatmanagesinternalcommunicationsthroughouttheorganization.

ReachingMCHS’diverseworkforceisabigchallenge.Forexample,Francissays,doctorsarecheckingemailintermittentlyonthemove,nursingstaffonlyaccesscomputersacoupletimesaday,andotherdepartments,suchasEnvironmentalServicesandFood&Nutrition,evenlessfrequently.“Weknewitwasimportanttoremovebarriersbysendingcommunicationsstaffcouldaccessonanydevice.”

ShesaysoneofthereasonstheyselectedNewsweaverInternalConnectwasthefactthatemailtemplates–brandedanddesignedtotheirspecifications–wouldworkseamlesslyonadesktop,tabletandsmartphone.

“Sincestaffdon’thaveaccesstodesksfrequentlyduringtheirworkingweek–notonlyisithardtoreachthem–youreallyneedtoengagethemquickly.”TheNewsweaverdesignteamworkedwithMCHStocreateatemplatefortheirweeklynewsletter,MCHSPulse,thatisbranded,highimpact,andeasytoscan.MCHStakesadvantageofNewsweaver’suniquenewslettermicrositetechnologytogeneratebackpagesforarticles.Thisenablesmobileemployeestoeasilynavigatethefrontpage,andclicktoreadarticlesthatareofinterestorrelevancetothem.

CASESTUDY:HEALTHCAREREACHINGAMOBILEWORKFORCE

CaseStudy:Reachingamobileworkforce

Bothdirectfeedbackandresultshavebeenstrong.“Directfeedbackhasbeengreat–andthatthenewsletterlooksmuchbetternow,alotmoreuserfriendly.WealsousedourmetricsdashboardtogetaviewacrossMCHS.”“Wehadmetricsbefore,butnotthedepthandrangeofreal-timemetricsNewsweaverInternalConnectoffers.Forexample,wehadgeneralopensbefore;butcouldn’tlookatresultsbyindividualdepartmentsorotherdefinedfields.NowthatMCHShaveameasurementdashboard,

Francissaysthey’llbeabletopulloutandshareinsightandresultswithstakeholders.“Forexample,wewereabletoseeabreakdownofwhatdevicesaspecificcommunicationwasviewedwith–37%onasmartphone,43%onatabletand20%onadesktop.Wecanbreakthatdownfurtherbyaudiences–forexamplebynursingstaff,togetrealinsightandunderstandingandusetoimproveourresultsgoingforward.”Helpinghospitalschangethewaytheyarecommunicatinginternally

CASESTUDY:HEALTHCAREREACHINGAMOBILEWORKFORCE

CaseStudy:Reachingamobileworkforce

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