NEWSPAPERS ADVERTISING RATES...2016/02/03 · SABAH’la Türkiye’nin yaşam gazetesi Agency comm˚ss˚on ˚s ˚ncluded, V.A.T. ˚s excluded to the pr˚ces. SABAH NEWSPAPER ADVERTISING
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NEWSPAPERS
ADVERTISINGRATES
Valid from January 2016
SABAH Page TAKVİM Page
Turkey Edition 2 Turkey and Istanbul Edition 10
Istanbul Edition 3
Günaydın Advertising Rates 4 FOTOMAÇ
Sabah Cumartesi Advertising Rates 5 Fotomaç Advertising Rates 12
Sabah Pazar Advertising Rates 6
Sabah Tatil (Tourism) Advertising Rates 7 YENİ ASIR
Cover & Section Advertising Rates 8 Yeni Asır Advertising Rates 14
DAILY SABAH
Daily Sabah Advertising Rates 16
Technical Details 17-18
CONTENTS
SABAH NEWSPAPER & SUPPLEMENTS
www.turkuvazreklam.com.tr
ADVERTISINGRATES
Valid from January 2016
2 SABAH NEWSPAPER ADVERTISING RATES 2016
COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAYBack Cover 628 762 907
2nd Page 583 707 845
3rd and 5th Pages 536 645 769Centerspread (Two Pages Used) 511 622 742Page 9 (Economy 1st Right Page) 477 620 737Page 7 461 573 684Right Page Before Centerspread & Centerspread Right Page 497 645 769Inside Back Cover 406 529 631Pages 4 & 6 450 587 700
Page 11 (Economy 2nd Right Page) 396 525 625
Economy Pages 8 & 10 383 507 603Economy Right Other Pages 383 507 603Economy Left Pages 373 501 591Sports Right Pages 361 444 521Sports Left Pages 339 415 491Centerspread Left Page 384 468 556Advertising Pages (*) 306 403 462Yellow Pages (**) 243 297 354
(*) No page preference on the advertisement pages and do not merit an advertorial content. (**) No color guarantee for the advertisements published in Istanbul country and other region editions.
NOTES: - No date guarantee is given to advertisements smaller than half page published in 2., 3., 5., 7. and back cover.- 25% price di� erence shall be charged for the Advertorials.- 25% price di� erence shall be charged to publish a full-page ad on page 3.- Non standart advertisments published on single page will be charged at least as 280 clmn/cm ads.
BLACK/WHITE (TL/clmn.cm)Economy Right 310 387 462Economy Left 281 365 435Preferred Page 226 286 341Yellow Pages 207 264 315Advertisement Pages 220 275 330
FIXED ADVERTISEMENTS (TL)Colored 1st PageBanner (9 clmn x 5 cm) 57.000 80.000 97.000Banner (9 clmn x 7 cm) 80.000 110.000 135.000Banner(9 clmn x 10 cm) 115.000 154.000 189.000Next to logotype (3 clmn x 7 cm) 33.000 46.000 56.000Page Bottom (9 clmn x 5 cm) 75.000 100.000 123.000Right Bottom Corner (2 clmn x 10 cm) 19.000 26.000 30.000Back Cover Next to logo (4 clmn x 4 cm) 13.500 18.000 22.000
Note: Fixed ads will be eligible to budget discounts only. Managing editor’s approval is required and they do not merit any publication guarantee.
• Black/White Ads. used in color pages will be invoiced at the rates applicable for color ads.
TURKEY EDITION
Agency commission is included, V.A.T. is excluded to the prices.
3SABAH NEWSPAPER ADVERTISING RATES 2016
ISTANBUL EDITION
COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAYCity Edition
Economy Right 299 371 440
Economy Left 277 342 407
Preferred 244 295 350
City + Country Edition
Economy Right 363 452 537
Economy Left 337 416 497
Preferred 297 361 427
BLACK/WHITE (TL/clmn.cm)
Preferred
City + Country Edition 211 259 305
City Edition 190 233 275
ADVERTISING PAGES (TL/clmn.cm)
Colored
City + Country 226 271 322
City 205 246 294
Country 55 67 78
BLACK/WHITE (TL/clmn.cm)
City + Country 188 228 271
City 172 212 250
Country 34 40 49
• Black/White ads used in color pages will be invoiced at the rates applicable for color ads.
Agency commission is included, V.A.T. is excluded to the prices.
4 SABAH NEWSPAPER ADVERTISING RATES 2016
COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAY
Turkey EditionBack Cover 215 260 273
2nd Page 199 244 252
Centerspread (*) 197 228 237
3rd and 5th Pages 193 224 233
4th and 6th Pages 185 217 224
Right Pages Before Centerspread 182 213 220
Left Pages Before Centerspread 174 206 215
Other Pages 143 167 173
TV Boxes (1 clmn x 5 cm) � xed 1.787 2.230 2.322
Istanbul Edition 102 118 123
BLACK/WHITE (TL/clmn.cm)
Turkey Edition 130 150 155
Istanbul Edition 85 99 104
FIXED ADVERTISEMENTS (TL)
COLORED 1st Page WEEKDAYS SATURDAY SUNDAY
Banner (9 clmn x 5 cm) 18.000 20.000 23.000
Banner (9 clmn x 7 cm) 25.000 27.000 30.000
Banner (9 clmn x 10 cm) 34.000 38.000 42.000
Next to Logotype (4 clmn x 7 cm) 6.500 8.000 9.000
Page Bottom (9 clmn x 10 cm) 20.000 22.000 25.000
Right Bottom Corner (2 clmn x 10 cm) 4.000 5.000 5.500
(*) For Centerspread ads the maximum width shall be 15 cm.• Back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.• Ads on Istanbul edition do not merit a page quarantee.
GÜNAYDIN ADVERTISING RATES
SABAH’la Türkiye’nin yaşam gazetesi
Agency commission is included, V.A.T. is excluded to the prices.
5SABAH NEWSPAPER ADVERTISING RATES 2016
SABAH CUMARTESİ ADVERTISING RATES
COLORED (TL/clmn.cm)
Turkey Edition SATURDAY
Back Cover 319
2nd Page 282
Centerspread (*) 270
3rd and 5th Pages 243
Inside Back Cover 237
7th and 9th Pages 237
4th and 6th Pages 230
8th and 10th Pages 224
Centerspread and Right Pages Before Centerspread 212
Centerspread and Left Pages Before Centerspread 205
Other Pages 190
Istanbul Edition 135
BLACK/WHITE
Turkey Edition 147
Istanbul Edition 101
FIXED ADVERTISEMENTSCOLORED, 1st Page TL
Banner (9 clmn x 5 cm) 22.000
Banner (9 clmn x 7 cm) 30.000
Banner (9 clmn x 10 cm) 40.000
Next to Logotype (2 clmn x 9,5 cm) 9.000
Page Bottom (9 clmn x 10 cm) 24.000
Right Bottom Corner (2 clmn x 10 cm) 6.500
• Ads on Sabah Cumartesi in Istanbul edition do not merit a page quarantee.• Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.
(*) Ads occupying both pages.
Agency commission is included, V.A.T. is excluded to the prices.
6 SABAH NEWSPAPER ADVERTISING RATES 2016
SABAH PAZAR ADVERTISING RATES
Agency commission is included, V.A.T. is excluded to the prices.
COLORED (TL/clmn.cm)
Turkey Edition SUNDAY
Back Cover 428
2nd Page 322
Centerspread (*) 309
3rd and 5th Pages 291
Inside Back Cover 285
7th and 9th Pages 283
4th and 6th Pages 271
8th and 10th Pages 266
Centerspread and Right Pages Before Centerspread 263
Centerspread and Left Pages Before Centerspread 260
Other Pages 232
Istanbul Edition 162
BLACK/WHITE
Turkey Edition 176
Istanbul Edition 122
FIXED ADVERTISEMENTSCOLORED, 1st Page TL
Banner (9 clmn x 5 cm) 25.000
Banner (9 clmn x 7 cm) 33.000
Banner (9 clmn x 10 cm) 45.000
Next to Logotype (2 clmn x 9,5 cm) 10.000
Page Bottom (9 clmn x 10 cm) 27.000
Right Bottom Corner (2 clmn x 10 cm) 7.500
• Ads on Sabah Pazar in Istanbul edition do not merit a page quarantee.• Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.
(*) Ads occupying both pages.
7SABAH NEWSPAPER ADVERTISING RATES 2016
SABAH TATİL (TOURISM) ADVERTISING RATES
Agency commission is included, V.A.T. is excluded to the prices.
COLORED (TL/clmn.cm)
Back Cover 126
2nd Page 119
3rd and 5th Pages 109
Centerspread right page &right page before the centerspread
101
Centerspread left page & left page before the centerspread
94
Inside Back Cover 84
Other Pages 77
FIXED ADVERTISEMENTSCOLORED, 1st Page TL
Banner (9 clmn x 5 cm) 12.000
Banner (9 clmn x 7 cm) 16.800
Banner (9 clmn x 10 cm) 16.000
Next to Logotype (2 clmn x 9,5 cm) 4.000
Right Bottom Corner (2 clmn x 10 cm) 3.000
8 SABAH NEWSPAPER ADVERTISING RATES 2016
Agency commission is included, V.A.T. is excluded to the prices.
WEEKDAY SATURDAY SUNDAYHALF COVER COVER HALF COVER COVER HALF COVER COVER
GÜNAYDIN (TL)Turkey 86.705 115.606 102.653 136.871 107.873 143.830
Istanbul City 56.414 75.218 66.695 88.927 70.001 93.335
Ankara City 42.018 56.024 50.108 66.811 52.602 70.136
SABAH CUMARTESİTurkey - - 126.721 168.961 - -
Istanbul City - - 82.355 109.806 - -
Ankara City - - 61.766 82.355 - -
SABAH PAZARTurkey - - - - 162.968 217.291
Istanbul City - - - - 106.133 141.510
Ankara City - - - - 79.455 105.940
SABAH TATİLTurkey - - - - 107.873 143.830
Istanbul City - - - - 70.001 93.335
REGIONAL SUPPLEMENTSSabah Ankara 32.504 43.339 35.754 47.672 37.921 50.561
Sabah Akdeniz 18.853 25.137 20.737 27.649 22.037 29.383
Sabah Güney 18.853 25.137 20.737 27.649 22.037 29.383
Egeli Sabah 29.254 39.005 32.179 42.905 34.128 45.504
COVER ADVERTISING RATES
SECTION
TURKEY EDITION (TL) HAFTA İÇİ CUMARTESİ PAZAR4 pages 95.000 120.000 145.000 8 pages 170.000 220.000 255.000
Regional Editions (TL)Istanbul City 56.024 71.683 86.646
Ankara City 30.343 38.695 45.654
Izmir City 24.080 29.647 35.215 Antalya City 24.080 29.647 35.215 Adana City 24.080 29.647 35.215
• Cover and Section rates are not eligible to discount terms.• Section prices in the regions are applicable for four pages.
Bölgenin en iyi gazetesiBölgenin en iyi gazetesiBaşkent’in güçlü sesiBaşkent’in güçlü sesiileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileile
Bölgenin en iyi gazetesiBölgenin en iyi gazetesi Bölgenin güçlü sesiBölgenin güçlü sesi
SABAH’la Türkiye’nin yaşam gazetesi
TAKVİM NEWSPAPER
ADVERTISINGRATES
Valid from January 2016
www.turkuvazreklam.com.tr
10 TAKVİM NEWSPAPER ADVERTISING RATES 2016
COLORED (TL/clmn.cm) WEEKDAYS WEEKENDBack Cover 367 431
2nd Page 348 410
3rd and 5th Pages 295 345
Centerspread (Two Pages Used) 267 313
Preferred 211 253
Inside Back Cover 258 302
Other Pages 186 224
COLORED (TL/clmn.cm) WEEKDAYS WEEKENDEconomy Pages 145 177
Yellow Pages (City+Country) 119 158
Country Edition 37 47
BLACK/WHITE (TL/clmn.cm)
Economy Pages 193 231
Yellow Pages 156 198
Social Ads. (Death, Thank, Condolence etc.) 78 99
Legislation Ads. 87 119
Tourism Pages 74 90
Education Pages 87 106
BLACK/WHITE (TL/clmn.cm)
Economy Pages 127 154
Yellow Pages (City+Country) 104 133
Social Ads. (Death, Thank, Condolence etc.) 61 78
Country Edition 25 40
FIXED ADVERTISEMENTS (TL)
Next to logotype (3 clmn x 6 cm) 10.000 12.000
Right Bottom Corner (2 clmn x 10 cm) 9.000 11.000
Banner (9 clmn x 5 cm) 27.000 32.000
Banner (9 clmn x 7 cm) 40.000 47.000
Banner (9 clmn x 10 cm) 57.000 67.000
TURKEY EDITION
ISTANBUL EDITION
Agency commission is included, V.A.T. is excluded to the prices.
FOTOMAÇ NEWSPAPER & SUPPLEMENT
ADVERTISINGRATES
Valid from January 2016
www.turkuvazreklam.com.tr
12 FOTOMAÇ NEWSPAPER ADVERTISING RATES 2016
Colored 167 220 242
Black/White 133 179 198
COLORED (TL/clmn.cm)TUESDAY-WEDNESDAY
THURSDAY-FRIDAYSATURDAY-SUNDAY
MONDAYAFTER DERBY
Back Cover 348 463 5102nd Page 310 406 4463rd and 5th Pages 325 426 4697nd Page 282 369 406Inside Back Cover 251 325 358After Centerspread 216 268 294Other Pages 179 230 253
FIXED ADVERTISIMENTS (TL)Banner (9 clmn x 5 cm) 22.400 28.500 31.300Banner (9 clmn x 7 cm) 31.300 40.000 44.000Banner (9 clmn x 10 cm) 44.000 56.000 61.400Next to logotype (2 clmn x 6.5 cm) 15.000 19.000 22.000Right Bottom Corner (2 clmn x 10 cm) 11.200 14.400 15.800
BLACK/WHITE (TL)St. x Cm. 150 191 210
• For Black/White ads, no page preference is off ered.
COLORED (TL/clmn.cm)İstanbul 140 191 210Ankara 62 76 84İzmir 46 55 61Adana 21 26 29Antalya 21 26 29
BLACK/WHITE (TL/clmn.cm)İstanbul 123 152 167Ankara 54 63 70İzmir 22 46 51Adana 18 23 25Antalya 18 21 23
• Ads. on regional editions do not merit a page and date guarantee.
TURKEY EDITION
REGIONAL EDITIONS
İDDAA SUPPLEMENT (TL/clmn.cm) TABLOID FRAMER.
Agency commission is included, V.A.T. is excluded to the prices.
YENİ ASIR NEWSPAPER
ADVERTISINGRATES
Valid from January 2016
www.turkuvazreklam.com.tr
14 YENİ ASIR NEWSPAPER ADVERTISING RATES 2016
FIRST PAGE (2 clmn x 10 cm fixed)
(TL) WEEKDAY WEEKEND
1.936 2.266
PREFERRED PAGES (TL/st.cm)
WEEKDAY WEEKEND
COLORED 56 70
BLACK/WHITE 33 40
YELLOW PAGES (TL/clmn.cm)
WEEKDAY WEEKEND
COLORED 29 33
BLACK/WHITE 25 30
TOURISM & EDUCATION (TL/clmn.cm)
TOTALclmn/cm
Colored Black/White
Weekday Weekend Weekday Weekend
Between 50-100 42 48 23 29
Between 101-250 36 44 21 25
Between 251-500 31 40 19 23
Larger than 501 28 31 18 19
TOTALclmn/cm
Colored Black/White
Weekday Weekend Weekday Weekend
Between 50-100 23 24 19 21
Between 101-250 19 22 16 18
Between 251-500 17 19 15 16
Larger than 501 16 17 13 15
Note: The tari� excludes annual budgetary size.
Colored Black/White
Weekday Weekend Weekday Weekend
16 18 15 16
Colored Black/White
Weekday Weekend Weekday Weekend
21 23 15 16
Colored Black/White
Weekday Weekend Weekday Weekend
11 12 10 11
COMMERCIAL AD ON SMALL ADS (TL/clmn.cm)
ENTERTAINMENT ADS (TL/clmn.cm)
SOCIAL ADS. (TL/clmn.cm)
MEMBER ADS. (TL/clmn.cm)
At least 30 - 50 ads. 50% discount
At least 51 - 90 ads. 50% discount
Smaller than 30 clmn/cm 27
30 clmn/cm 24
Weekday (B/W) 13
• At least 3-7 ads in a month will subject to 10% discount.•At least 8-10 ads will subject to an extra 20% discount.• Ads larger than 45 clmn.cm will subject to an extra 10% discount.
• Death, condolences, thanks etc.
DAILY SABAH NEWSPAPER
ADVERTISINGRATES
Valid from January 2016
www.turkuvazreklam.com.tr
16 DAILY SABAH NEWSPAPER ADVERTISING RATES 2016
Edirne
Kırklareli
İstanbul
Yalova
Bursa Bilecik
Sakarya
Düzce
Bolu
ZonguldakKastamonu
Sinop
Samsun
Ordu GiresunTrabzon
ArtvinArdahan
Kars
Iğdır
Ağrı
Muş
Bitlis
BatmanSiirt
Bingöl
Van
HakkariŞırnak
Mardin
ŞanlıurfaGaziantep
Kilis
Hatay
OsmaniyeAdana
Mersin
KaramanAntaya
BurdurMuğla
Aydın
İzmir
Manisa
Uşak
Denizli
Kütahya
Afyon
Eskişehir
KonyaNiğde
Aksaray
Nevşehir
Kırşehir
KırıkkaleYozgat
Kayseri
K.Maraş
Malatya
Adıyaman
Tunceli
Erzincan
GümüşhaneBayburt Erzurum
Elazığ
Diyarbakır
ÇorumAmasya
Tokat
Sivas
Çankırı
Isparta
AnkaraBalıkesir
Çanakkale
Karabük
Bartın
Kocaeli
TekirdağRize
COLORED (clmn.cm) TL.
First Page 136
Back Cover 80
2nd, 3rd and 5th Pages 72Centerspread (Two Pages Used) 62Before Centerspread 56Other Pages 52
SPACE DISCOUNT RATESFull Page (477clmn.cm) %15
Half Page (234 clmn.cm) %10
BLACK/WHITE (clmn.cm)Other Pages 44
• Black/white ads before centerspread will be invoiced at the rates applicable for color ads. • The delivery dead-line is two days before the publication date until 2.00 pm.• Ads showld be prepared by a vector graphics software.
Agency commision is include, V.A.T. is excluded.
DAILY SABAH ADVERTISING RATES
DISTRIBUTION REGIONS
17ADVERTISING RATES 2016
For submitting ads to Sabah Advertisement Booking Department in CD, through e-mail or FTP, following points should be duly taken into consideration:
The original copy of the advertisement should be sent in PDF. You can seek the necessary settings from ilan@sabah.com.tr. Document title should include the publication and date but no Turkish characters, and strictly come up with the program extension (e.g. adtitle _sbh28june.pdf)
- Advertisement visuals should be TIFF (CMYK)
- Advertisement fonts should be TTF or OTF.
- You should strictly s eek the confirmation from ilan@sabah.com.tr address after submitting your ads through Mail or FTP.
E-MAIL FOR SABAH THE NEWSPAPER AND OTHER TURKUVAZ MEDIA NEWSPAPERS E-Mail: ilan@sabah.com.trFtp: ftp://polaris.tmgrup.com.tr User ID: ilan Password: ilan
E-MAIL FOR YELLOW PAGES E-Mail: sari.sayfalar@sabah.com.trFtp: ftp://polaris.tmgrup.com.tr User ID: seri.ilan Password: 03Kelebek
ATTENTION: You may get technical support on transition of ads form ilan@sabah.com.tr
PAGE and COLUMN SIZES
BROADSHEAT (STANDARD) PAGESColumn 1 2 3 4 5 6 7 8 9
cm 3.3 6.9 10.6 14.2 17.9 21.5 25.1 28.8 32.4
PENORAMIC ADS (Larger than 9 column)Column 10 11 12 13 14 15 16 17 18
cm 38.2 41.8 45.4 49.1 52.8 56.4 60 63.2 67.5
SARI SAYFALAR - YELLOW PAGESColumn 1 2 3 4 5 6 7 8 9 10
cm 3.1 6.4 9.6 12.9 16.2 19.4 22.7 26.0 29.2 32.4
PAGE HEIGHT: 53 cm.
TABLOIDFull Page: 25 cm x 32.4 cm Half Page - Horizantal: 25 cm x 16 cm
Half Page - Vertical: 12 cm x 32.4 cm Spread Double Pages: 53 cm x 32.4 cm
TECHNICAL DETAILS
ADS SUBMISSION STANDARDS
18 ADVERTISING RATES 2016
1. Advertisements on the first page of Sabah newspaper shall require the prior approval of the managing editor and do not merit any day and publication guarantee.
2. The page depth shall be net 32.4 cm x 53cm
3. For advertisements occupying both pages in the middle section, minimum width shall be 10 columns. Mini-mum size to merit a day and publication guarantee on that shall be 18 columns x 26cm.
4. For colored and S/B advertisements with preferences, no page guarantee is o� ered for ads smaller than 360 columns/cm.
5. No page choice is available in color or black&white ads with preferences in Istanbul edition.
6. Size changes are allowed up until 10.00 am one day in advance to the publication date for all ads in Turkey edition and preferred ads in Istanbul edition.
7. Ads on advertisement pages do not merit a publication date guarantee due to technical reasons.
8. Any verbal booking shall not be taken into consideration unless a confirmed written order follows it.
9. Unless ads sent in digital media are transferred to our booking department in line with our advertisement trans-mission standards, the liability in connection therewith shall be borne by the advertiser.
10. Size changes for commercial and classified ads page in Istanbul edition are allowed up until 3.00pm one day in advance to the date of publication date.
11. Size changes and cancellations for weekly supplements are allowed up until three days in advance to the publi-cation date, and up until 4.00pm two days in advance to the publication date for Gunaydın.
12. Visuals of advertisements should be delivered to Sabah by 3,00pm and 7,00pm the day immediately before the publication date for Turkish and Istanbul editions, respectively. No liability is assumed in case of a delay.
13. It is the advertiser that shall be liable for any changes not notified in writing.
14. For colored ads, proofs on newspaper paper and identical to the original size should be sent. Unless proofs are delivered one day in advance to the publication date, the advertiser shall be liable for the consequences thereof.
TECHNICAL DETAILS
TECHNICAL SPECIFICATION
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