Newsforce Customer Deck - 2009

NewsforceNetwork

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Promote Your Digital Content and PR Strategies With “Storytelling Media”

Dana ToddChief Marketing Officerdtodd@newsforce.com

Your Stories: Told When, How and Where You Want

WHY: Because you want to engage and PERSUADE the high quality news audience online.

WHAT: Newsforce Network is an “always on” platform that allows YOU to control and measure your communication strategy in real-time. (No journalists required.)

How do you get people to change their behaviors and attitudes, or convince them there’s a problem to be solved? How do you get into their mental choice “short list” of solutions, and persuade them to act?

One way is through immersive storytelling which supports your advertising, PR, and social media tactics

YOU write one story or hundreds to enact your strategy, and WE

Persuading the Public

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YOU write one story or hundreds to enact your strategy, and WE promote them in online news media

Sample story strategies:

Product/category awareness (“Did you know…?”)

Corporate social responsibility (“Watch video of our green initiatives”)

Crisis management (e.g. “Our product is safe” or “We don’t need a bailout”)

Community building (“Here’s what’s happening in our social media network”)

Entertainment (“Exclusive interview with…”)

Political attitude changes (“The proposed bill is a bad idea – here’s why”)

Single Platform for ‘Storytelling Media’

Feature Articles

News releases

Advertorials

Videos

Audio Podcasts

Opinions

Premium News &Search Engines (SEO)

Social Media Enabled Opinions

Webcasts Social Media Enabled Landing Page

Activity Reports and Campaign Optimization

Stories

to Tell

Capture, Engage, Measure

Create Awareness Via News & Promotion

Educate Consumers With Your ContentInfluence

Attitudes, Sales,

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Attitudes, Sales, Traffic

Product Awareness Use Case: Health News Category

Newsforce “Storyboard”

ad unit

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• Sample of Newsforce Headlines in Ad Unit (3 headlines in 300x250)• Category targeting + Semantic content targeting = Relevancy

Crisis Management Use Case: Peanut Butter Scare

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Newsforce contextually matches for content and

category

Your Story: Interactive, Social, Clickable!

Social: bookmark, share, blog, rate, email, IM, print

Engagement features:- links- photos- videos- videos- audio- contact information

View live example here

BONUS: FREE SEO INCLUDED! We submit stories to search engines

We Host Your Story in a Trackable,

Multimedia Template

280+ Premium News Partners74 million unique visitors / 19.5 trillion page views monthly

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Demo Site to See it Live

Since our ads run across hundreds of national and regional news sites, it’s hard to just “drive by” and show you one, so we’ve set up a demo area to show you how it looks on a dummy news site – you can click actual headlines:

http://demo.newsforce.com/newshttp://demo.newsforce.com/news

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Does it Work? Eye Tracking Proves Engagement

Eye AttractionPercent Higher

Newsforce over Display Ad 817%

Newsforce over Google Adwords 305%

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Newsforce Storyboard

Source: Newsforce Engagement Study, Enquiro, 2008

Newsforce + Traditional PR= Powerful Combination

• We don’t replace your “earned media”

• Use Newsforce to showcase your press coverage & extent your visibility

• Write your stories as if YOU were the journalist

• Unfold your persuasive platform using many different stories

Users Can Socialize Your Content

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Sourcing Content Is Easy - We Can Help

Custom contentPress releasesFeaturesEditorial articlesWebsite contentOpinions

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OpinionsCorporate blogsCollateralVideosPhotosAdvertorialsAudio podcastsWebcasts

With large campaigns, we’ll help you write your stories!

89% of newspaper website users purchase online versus 56% of general users

On content sites, message association is almost 70% greater than interactive ads placed with ad networks

Content sites are particularly effective at improving brand favorability and purchase intent, typically the most difficult metrics to impact

Branded content brings a higher quality audience. Audiences were more likely

Powerful Reach to a Desirable Audience

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Branded content brings a higher quality audience. Audiences were more likely to buy products and services in a number of key categories

Search only reaches a small portion of the potential audience you can reach with Newsforce

Sources: Newspaper Association of America, Online Publisher Association

2007 2003 Change

Content 47% 34% +37%

Search 5% 3% +35%

Commerce 15% 16% -5%

Communications 33% 46% -28%

Internet users spend nearly 50% of online time visiting content

Newsforce: Measurable Awareness

Text links: 26% CTR

Videos: 10% CTV rate

Newsforce campaigns perform similar to banner ads

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Photos: 7% CTV rate

Social Buttons: 3% CTR

*based on data 7/08-10/08

Awareness: Measure exactly how many eyeballs on your news blurb

Awareness/Direct ResponseUnderstand audience interaction with your story

Plus Social SharingRipple Effect

Reporting Helps You Modify and Optimize

Story page views & click activityHeadline click rates (you can test 2 different headlines simultaneously)Multimedia engagement - clicks/views of photos/videosSocial engagement - clicks/actions on social media buttonsWe can support most 3rd party tracking tags

You can change your story! Use real data to make decisions:

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Big Brands Love It

Some of Our Customers

BrandsSearsKmartEagle SnacksSchering-PloughHyatt Chumby

Agencies

Euro RSCGInitiativeRuder-Finn InteractivePHDCarat

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ChumbyWeight WatchersSeamaster CruisesAuthors John Assaraf & Ken BlanchardEcomii.comVision.orgRed Lobster

Carat EdelmanSitewireThe Buyer GroupZocalo GroupOgilvy ActionElixir InteractiveThunderbird MarketingProtea Media

Buy Newsforce Like Ad Space

You pay only for the audience impressions of your blurb on our storyboard ads – we build and host your story’s landing page indefinitely for FREE!

Buy Categories across our national network of 280+ news sites:

Life/Health, General News (Breaking, World, Local), Business and more categories coming soon!

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Business and more categories coming soon!

CPMs range $6-$12, depending on budget and category. Example: at $6 CPM, a monthly budget of only $6000 lets you showcase your story 1 million times! (budgets can be used for one or many stories)

We will work with you to build a campaign that fits your needs and budget requirements!

Cost/Benefit

Newsforce Network is a great buy!

To get the same impact on your own, you’d have to:

Negotiate contracts with hundreds of news sites, and convince them to allow you to run your advertorials in ad space

Build an ad serving platform that contextually matches your Build an ad serving platform that contextually matches your stories to the surrounding news editorial

Pay full price for each ad unit (multiple advertisers share the cost of each Newsforce storyboard)

Build a social media/multimedia landing page CMS for displaying and tracking your story elements (text, multimedia, links, etc.)

Submit your stories manually to search engines, or build an RSS feed to support organic distribution and syndication

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Dana ToddNewsforce, Inc.619-459-3603dtodd@newsforce.comwww.newsforcenetwork.com

Contact Information

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www.newsforcenetwork.com

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