News Consumption Trends
Post on 22-Nov-2014
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News Consumption Trends
Jen Lee ReevesSocial Communications Trainer
“Learn to adapt. Not once. Not twice. Maybe even more than three times.“
-Kathy Gill
http://towcenter.org/research/post-industrial-journalism/
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Communication Changes
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Communication Changes
theconversationprism.com
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News Consumption is Changing
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News Consumption is Changing
• Fewer People Watch Local Television
Pew 2012 News Consumption Survey
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News Consumption is Changing
Yesterday…• 17% got news yesterday on a mobile device– 78% getting news on their cell phone
• 31% of smartphone users got mobile news__________________________________
• 36% 40-49 & 25% 50-64 consumed news from
a social network
Pew 2012 News Consumption Survey
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Twitter vs. Facebook
• 16% use Twitter– 83% see the news
• 67% use other social networking sites– 47% see the news
Pew 2012 News Consumption SurveyPew’s 2013 State of Social Media report
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Online Users By Age
Pew’s 2013 State of Social Media report
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Facebook Users
• 67% across all demographics• 73% of 30-49 year olds• 57% of 50-64 year olds• 35+ of 65 and older
Pew’s 2013 State of Social Media report
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Video is Now and the Future
90% of all web traffic(currently it’s around 65%)
ComScore Video Rankings, Feb. 2013
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Video is Now and the Future
90% of all web traffic(currently it’s around 65%)
Plus, video is expected to be 70% of all mobile traffic by 2017
ComScore Video Rankings, Feb. 2013
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Video is NOW
• January 2013– 180 million U.S. Internet Users– 36.2 billion online videos
• February 2013– 178 million U.S. Internet Users– 33 billion online videos
ComScore Video Rankings, Feb. 2013
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Video is NOW
Nielsen Top Entertainment Web Brands, Jan. 2013
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Video is NOW
Nielsen Top Entertainment Web Brands, Jan. 2013
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Look to 2016
• 20% of all internet traffic will go to TV sets• Households will have an average of 8 network
devices• 3 billion in the U.S. with video viewing
capability• Online video is the next revolution in viewing
technology
Data from VidCon 2012
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