New zealand’s biggest quiz proposal (revised)

New Zealand’s Biggest Quiz• New Zealand’s Biggest Quiz is the largest gathering of trivia

buffs ever seen in one place in New Zealand• This event will surpass the 1,100 people who attended the

ASB Challenge in 2008• With an anticipated audience of 2,000 people, this will be one

of the most exciting events of its kind ever seen in New Zealand

Event Concept• New Zealand’s Biggest Quiz is the brainchild of Greg Stewart• Greg (aka Mr G) is New Zealand’s most dynamic quizmaster• Quiz lovers, the general public and corporate teams will have

the chance to vie for the title of …

New Zealand Quiz Champions in a night that is all about fun and participation

About the Event• New Zealand’s Big Quiz combines all the traditional elements

of a typical pub, club or corporate quiz night, with the modern edge of a game-show

• The event consists of 8 rounds of trivia in a multi-media PowerPoint format

• There will be music rounds, videos, general trivia and loads of entertainment

Guinness World Record

• New Zealand’s Biggest Quiz will be scrutinised for a Guinness World Record attempt, for the

World’s Largest Quiz• The largest quiz ever held at one location was attended by 1,566

participants as part of 'T.I.M.E Aqua Regia – The Science Quiz' organised by the T.I.M.E (Triumphant Institute of Management Education Pvt. Ltd) at Hari Hara Kalabhavan, Hyderabad, India on 3 December 2007

The Organisers• The event is being run by Greg Stewart’s company The

Inspiration Factory Ltd, in association with Livewire Entertainment

• Greg Stewart is the event’s principal coordinator and will be working closely with the event teams from – Variety NZ – Livewire Entertainment– One Entertainment

2008’s BIG QUIZ

2008’s Big Quiz

• Overview• ASB Challenge• Photos• Survey Results• Raising Funds for Charity

2008’s Big Quiz• On May 24th 2008 Greg Stewart ran the first ever

New Zealand’s Biggest Quiz Night• This event attracted 1,100 participants, making it the largest

quiz night ever seen in New Zealand• Many teams got dressed up for the occasion and the night

was a huge success

• 138 tables – 1,100 people – charity auction – entertainment

ASB Challenge• ASB were the major sponsors in 2008 and the event was

branded the ASB Challenge• The event was held at the ASB Showgrounds in Greenlane• Entertainer Jacqui Clarke was the celebrity quiz master

Survey Results• We surveyed attendees after the event. Here are some of the

key findings:

– 70% confirmed they would come to this event again in the future

Survey Results• When asked to rate the overall event:

– 87.5% rated the event between average and excellent

Survey Results• An important consideration was the ticket price and also the

perceived value:

– 70% believed that the ticket price was indeed good value for money

Raising Funds for Charity• The Tyler Foundation and the Rotary Club of Auckland were

the major beneficiary’s of this event• Throughout the evening there was both a live and silent

charity auction• The live auction was run during the intermission and was

conducted by Barfoot & Thompson• In total, $30,000 was raised for the beneficiary’s

WHATS’S DIFFERENT IN 2011

What’s Different in 2011?

What’s Different in 2011?

• Participants• Aligning ourselves with quiz company Livewire Entertainment

will allow us to attract large numbers of people to the event, via direct marketing to the pub quiz network

• We anticipate that we will successfully pre-sell 2,000 tickets well before the event date

• This will allow us to concentrate our marketing on advertising the World Record, rather than trying to sell tickets

What’s Different in 2011?

• Logistics• One of the biggest issues we faced in 2008 was logistics. The

marking of answer sheets and inputting of data were extremely challenging

• In 2011 we will be much more prepared with Excel spreadsheets and systems to ensure we are more efficient

• We will be using Livewire Entertainment’s pre-printed booklets, systems and expertise in quiz logistics in 2011

What’s Different in 2011?

• Quiz Questions• In 2008 we engaged another quiz company to prepare the

questions and layout for the evening• We were let down by the lack of interaction and the many

errors with the answers throughout the night• In 2011 we have changed quiz company’s and the questions

will be an exciting mix of Livewire Entertainment and MrG Quiz Nights, with eight rounds of interactive fun questions

• There will be more spot prize questions

What’s Different in 2011?

• Ticket Prices• In 2008 the individual ticket price was set at $30 per person• Discounts were given for full table bookings at $210 per table• The ticket price will remain the same at $30 per person but

the discounted table booking will be removed and the table price will simply be $30 x 8 = $240 (regardless of table size)

• Ticket sales will focus predominantly on table sales with 225 tables available in the general admission area

What’s Different in 2011?

• VIP Seating• In 2008 we provided 20 tables to VIP’s, who paid a higher

premium to sit at the front of the venue• A further 20 tables were made available for sponsors• In 2011 the total target audience is 2,000 people so the total

allocation of people in the VIP area is 200 (25 tables)• Of these 25 tables, 5 tables will be allocated to sponsors• The remaining 20 VIP tables will be sold at $500 each table

What’s Different in 2011?

• Ticketing• In 2008 all tickets were handled by an independent events

company, who were managing several aspects of the event• In 2011 ticketing will be more streamlined and handled by the

event coordinator. This will include online registration, ticket bookings, payment processing, sending out tickets and seating arrangements

• However, there are still several other options available, including EventFinder and Ticketek

What’s Different in 2011?

• Sponsors• In 2008 the major sponsor was ASB, who purchased the

naming rights to this stand alone event• Other sponsors included Barfoot & Thompson and GEON Print• A large number of companies donated products and services• In 2011 we need to secure our key sponsors well in advance

of the event• 2011 naming rights may be negotiated by Variety NZ

What’s Different in 2011?• 2008 Sponsors

What’s Different in 2011?• Beneficiary Auction• In 2008 a total of $30,000 was raised for the major

beneficiary’s through silent and live auctions. However, the auctions slowed the evening down as they took a very long time to conclude and they detracted from the quiz

• If there is to be an auction in 2011 it can only be allocated a short period of time and have only a small number of items

• Perhaps just the silent auction or a donation slip on each table or in the individual quiz packs might be a better option

What’s Different in 2011?

• Prizes• In 2008 the winning team was awarded a $4,000 cash prize,

$1,000 for second, $500 for third and $500 for last place• It is agreed that replacing the cash incentive with a sponsor-

based prize (travel etc) will remove the playing for greed and focus the event more on fun and participation

• Also, by spreading the prizes amongst more teams, more people experience that winning feeling. Therefore in 2011 we will be giving away more spot prizes

What’s Different in 2011?

• Venue• In 2008 the event was held at the ASB Showgrounds in

Greenlane• Whilst the venue provided ample space, the $15,000 venue

hire cost significantly reduced profit and donation opportunities

• A donated venue or an alternative such as a warehouse etc must be sought in 2011

What’s Different in 2011?

• Food & Drink• In 2008 the event was held at the ASB Showgrounds in 2008

and the majority of feedback we received was that the food was too expensive and the choice was limited

• In 2011 if we are able to run this event at an independent function hall or venue, we may be able to use our own caterers.

• This will provide attendees with greater choice

What’s Different in 2011?

• Quiz Master• Whilst Jacqui Clarke was a recognizable name, she struggled

as a quizmaster. The role of a quizmaster is different than most other entertainment roles and it is not something that most celebrities can simply walk into and deliver easily

• In 2011 experienced quizmaster Greg Stewart (aka Mr G) will take over as quizmaster. Greg has years of experience as a quizmaster, corporate speaker and entertainer

What’s Different in 2011?

• Marketing• The 2008 primarily involved a campaign to drive ticket sales• Major expenses included outdoor billboards, flyers, NZ

Herald inserts and other print advertising• ASB advertised the event on their ATM’s and ATM receipts• In 2011 the goal is to pre-sell tickets and then to utilise the

allocated marketing budget to promote the event and the World Record attempt

• A website will be created for this eventwww.biggestquiz.com (pending)

What’s Different in 2011?

• Back of Room Sales• In 2011 The Inspiration Factory will have exclusive rights to

back of room sales• Commemorative T-shirts, mugs and other products and

memorabilia will be available for attendees to purchase, along with quiz books, quiz games and other quiz products

WHERE VARIETY CAN HELP

Where Variety Can Help• In 2011 it is imperative that all costs in the key event

logistical areas are reduced. • We seek Variety’s assistance to minimise costs, or to help

secure donations in the following areas:• Venue• Lighting & Sound• Staging• Seating• Sponsorship Sales

Venue• Venue hire in 2008 was $15,000 (ASB Showgrounds)• In 2011 we are looking for Variety’s assistance to secure a

major venue such as Sky City, ASB Showgrounds or similar to be donated

• An alternative option could be a centrally located large warehouse or hangar

• Decorating a large venue such as this would be a job for volunteers and a suitable theme could be agreed on early

Lighting & Sound• Lighting & sound expenses were in the vicinity of $11,000• This was primarily for projection screens, lighting, sound,

speaker systems, and operators• In order to maximise the return to Variety NZ, we are looking

to have these services donated• We would require the following:

– Projection system– Multiple screens– Lighting– Sound system and speakers– Sound and lighting operators

Staging• Staging expenses included the cost of staging, drapes and

rigging• The incurred expense was $12,000• We are looking to minimise this cost and will either be looking

to have this donated, or to have it incorporated as part of a donated venue

• We would require the following:– Stage– Lectern– Drapes– Rigging

Seating• The estimate for 200 1.8m round tables, table clothes and

2,000 chairs was $11,000• We are looking to have this donated, or to have it

incorporated as part of a donated venue• An alternative option would be to outsource seating and

chairs from community venues and other sources• We would require the following:

– 250 tables– 225 white tablecloths– 25 red tablecloths– 2000 plastic chairs

Sponsorship Sales• Variety NZ would have several options available to them re

the sale of sponsorship

1) Sell sponsorships direct and retain the income generated, whilst having event expenses taken from ticket sales

2) Assist with the sale of sponsorships but only generate funds through ticket sales and auctions

See the next section for full details

Sponsorship Sales

• Platinum Sponsorship - $10,000

• Gold Sponsorship - $5,000

• Silver Sponsorship - $2,500

• Bronze Sponsorship - $1,000

• Print Sponsorship – donated printing

• On-table Sponsorship - $100 per table (250 tables)

• Prize Donations

WHAT’S IN IT FOR VARIETY

What’s In It For Variety• This is an invitation for Variety NZ to be a part of

New Zealand’s Biggest Quiz 2011• There are several options available, including

– full event management, or– associated event planning

• There are also a number of options for revenue generation for Variety NZ

Variety Revenue Generation• There are a number of revenue generation options available

to Variety (taken from the net profit). These include:

– Ticket sales (225 @ $240 + 20 @ $500 = $64,000)– Sponsorship sales ($18,500)– Auctions– Raffles– Donation Envelopes

Variety NZ – Option 1

• Full Event Management• This is an invitation for Variety to dedicate an event’s team to

run NZ’s Big Quiz in 2011• Variety would have the opportunity to retain profits through

the sale of tickets and sponsorships• The responsibility for the running of the entire event would

lie with Variety, including the payment of expenses etc

Variety NZ – Option 2

• Associated Event Management• This is an invitation for Variety to assist with the event

management of New Zealand’s Biggest Quiz in 2011• The responsibility for the running of the entire event would

lie with The Inspiration Factory Ltd• Variety would profit-share based on an agreed amount and

revenue generation sources prior to the event

Conditions• Variety NZ’s donation will be taken from the net profit of the

event, after all relevant expenses have been paid• All IP will be retained by the Inspiration Factory• Any and all Guinness World Records will be associated with

Greg Stewart and Brendan Lockhead and their relevant companies

Mr G