New Marketing starts with people and ends with customers

New Marketing starts with

people endS with

customers&

ONTHEGRID@onthegridagency

We Grow Companies

before you start marketing get out and talk to people

because marketing has changed

there’s so much competition for people’s attention

businesses are struggling to be heard

people have more choice than ever before...

they’ve learned to block the noise

if you’re only pushing your product...

your business is easy to ignore.

but when you sell a problem...

you will connectand break through!

isn’t that customer research?

customer research is too slow and too expensive so they don’t bother

Many people believe...

have made it an invaluable part of the product development cycle

Yet startups...

efficient ways to get customer input

Startups have found...

Resourceful finding participants

1

condense prep time and interviews

2

focus on “why?” questions

3

optimize the processing time4

Their methods are not a secret!

don’t tell anyone, but...

you can do your own customer interviews

google venturesThe GV research sprint

A 4-day process for answering important startup questions

zachary cohnPopular Slideshare

18 tips and tricks for conducting a killer customer

interview

justin wilcoxInfluencial blogger

How to interview your customers

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