New Economy Attitudes and Beliefs in West Virginia

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In January 2009, the Create WV team (www.createwv.com) executed a statewide survey of West Virginia households to determine the level of support for key new economy initiatives such as 21st century learning skills, technology, entrepreneurship and diversity. The results were surprising.

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Create WV Statewide Survey

December 2008 Telephone Survey by Marshall University Center for Business and Economic Research

Summary ResultsMarch 2009

© Vision Shared

createwv.com visionshared.com

What Does West Virginia Really Think?• While West Virginia is often ranked at the bottom of most “new economy”

indicators, the Creative Communities team of Vision Shared (www.visionshared.com) wanted to measure the support among typical West Virginians on issues related to new economy growth.

• Is West Virginia’s lack of new economy success to date due to a lack of support from the citizens of West Virginia? Is there support for key issues and initiatives in areas such as 21st century learning, technology, entrepreneurship, “quality of place” and diversity?

• A random telephone survey of over 1,000 West Virginia households executed by Marshall University’s Center for Business and Economic Research revealed surprising insights.

• The purpose of releasing this survey is to encourage leaders across West Virginia at state and local levels to tune into the voice of West Virginians, who, based on the results of this survey, clearly support new economy policies, programs and iniatives.

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The “New” Economy• Focuses on the “what” and the

“how” • Delivers new intellectual

property • Is consistently innovative• Internet-enabled • Global • Breathes new life into other

industries – manufacturing, service, etc.

www.createwv.com

Create WVMission:

To empower West Virginians at a local level to place themselves among the most innovative, dynamic, prosperous,

creative communities in the world, and to attract more creative talent to the state through investments in:

Talent/ Education Technology Tolerance/ Diversity

Quality of Place

•College/advanced degree attainment• STEM skills• Entrepreneurial and leadership skills

•Broadband availability and adoption • R&D investments and commercialization • E-government

•Immigration • Inclusive Communities• Education and Awareness• Outreach

•Arts/cultural • Sustainable development practices• Outdoor amenities• “Third places”

createwv.com visionshared.com

Create WV Objectives

www.createwv.com

January 2009 StatewideSurvey Results

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Age Category

N=1166 7

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Level of Education

N=11558

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Employment Status

N=1117 9

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Household income

N=967 10

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Residential Status

N=124211

createwv.com visionshared.com

Age Profiles

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1. West Virginians know how to use computer and Internet technology to do their jobs and improve their lives.

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2. It is critical for my community’s success that people are skilled at using computers and the Internet.

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3. I have adequate access to high-speed Internet service where I live.

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4. I have taken advantage of Internet services such as online banking, online classes or purchasing products online in the last

30 days.

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5. New high-wage jobs are primarily created in high tech industries, such as advanced energy, biotechnology and

computer technology.

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6. I support efforts by our community and state to generate more high tech jobs through research and development investments in universities and other research centers.

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7. My community is a great place to live.

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8. My community is pretty or attractive.

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9. My community is among the best places to live in the country.

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10. My community needs more places to meet and socialize.

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createwv.com visionshared.com

11. My community needs more art and cultural offerings.

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12. I believe it is important for West Virginia to preserve historically significant buildings and communities.

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createwv.com visionshared.com

13. It is important for West Virginia’s future to adopt environmentally friendly policies such as new “green” energy sources and building

standards.

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14. I would support efforts by the state government to invest more money in helping communities modernize and upgrade to attract new

citizens and businesses.

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15. The local school system in our community prepares our children for future success in today’s world.

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16. Our state school system overall is effective in preparing our children for future success in today’s world.

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17. It is important for our school system to teach children how to think, not just how to memorize facts and figures.

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createwv.com visionshared.com

18. It is more important for schools to stick to the basics like math and reading.

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createwv.com visionshared.com

19. Our school system provides adequate opportunities for art, cultural and other extra-curricular learning activities for children.

31

createwv.com visionshared.com

20. It is important that our schools teach children how to use the latest technology.

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createwv.com visionshared.com

21. I support efforts by our State School Board and Department of Education to find better ways to educate our children for 21st Century

opportunities.

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createwv.com visionshared.com

22. I believe that Pk-12 teachers are a valuable asset in West Virginia and we should invest more in their ability to succeed in their job.

34

createwv.com visionshared.com

23. It is important for West Virginia’s success that more people gain their college diploma.

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createwv.com visionshared.com

24. It is important for adults to continue learning throughout their lifetimes.

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createwv.com visionshared.com

25. Starting your own business is an attractive career opportunity.

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createwv.com visionshared.com

26. My community supports people who start a business here.

38

createwv.com visionshared.com

27. West Virginia is an attractive place to start a business.

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createwv.com visionshared.com

28. I plan on starting a business of my own in the near future.

40

createwv.com visionshared.com

29. Business taxes must be lowered in West Virginia to have a more successful economy compared to other states.

41

createwv.com visionshared.com

30. It is primarily the state government’s job to create new high-paying job opportunities in West Virginia.

42

createwv.com visionshared.com

31. West Virginians in general are tolerant and inclusive of people of all races, religions or lifestyles.

43

createwv.com visionshared.com

32. Tolerance and inclusion of people from all races, religions or lifestyles is important to West Virginia’s future success.

44

createwv.com visionshared.com

33. I support efforts by my community and state to ensure tolerance and diversity in our society.

45

createwv.com visionshared.com

Education Profiles

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createwv.com visionshared.com

1. West Virginians know how to use computer and Internet technology to do their jobs and improve their lives.

47

createwv.com visionshared.com

2. It is critical for my community’s success that people are skilled at using computers and the Internet.

48

createwv.com visionshared.com

3. I have adequate access to high-speed Internet service where I live.

49

createwv.com visionshared.com

4. I have taken advantage of Internet services such as online banking, online classes or purchasing products online in the last 30 days.

50

createwv.com visionshared.com

5. New high-wage jobs are primarily created in high tech industries, such as advanced energy, biotechnology and computer technology.

51

createwv.com visionshared.com

6. I support efforts by our community and state to generate more high tech jobs through research and development investments in

universities and other research centers.

52

createwv.com visionshared.com

7. My community is a great place to live.

53

createwv.com visionshared.com

8. My community is pretty or attractive.

54

createwv.com visionshared.com

9. My community is among the best places to live in the country.

55

createwv.com visionshared.com

10. My community needs more places to meet and socialize.

56

createwv.com visionshared.com

11. My community needs more art and cultural offerings.

57

createwv.com visionshared.com

12. I believe it is important for West Virginia to preserve historically significant buildings and communities.

58

createwv.com visionshared.com

13. It is important for West Virginia’s future to adopt environmentally friendly policies such as new “green” energy sources and building

standards.

59

createwv.com visionshared.com

14. I would support efforts by the state government to invest more money in helping communities modernize and upgrade to attract new

citizens and businesses.

60

createwv.com visionshared.com

15. The local school system in our community prepares our children for future success in today’s world.

61

createwv.com visionshared.com

16. Our state school system overall is effective in preparing our children for future success in today’s world.

62

createwv.com visionshared.com

17. It is important for our school system to teach children how to think, not just how to memorize facts and figures.

63

createwv.com visionshared.com

18. It is more important for schools to stick to the basics like math and reading.

64

createwv.com visionshared.com

19. Our school system provides adequate opportunities for art, cultural and other extra-curricular learning activities for children.

65

createwv.com visionshared.com

20. It is important that our schools teach children how to use the latest technology.

66

createwv.com visionshared.com

21. I support efforts by our State School Board and Department of Education to find better ways to educate our children for 21st Century

opportunities.

67

createwv.com visionshared.com

22. I believe that Pk-12 teachers are a valuable asset in West Virginia and we should invest more in their ability to succeed in their job.

68

createwv.com visionshared.com

23. It is important for West Virginia’s success that more people gain their college diploma.

69

createwv.com visionshared.com

24. It is important for adults to continue learning throughout their lifetimes.

70

createwv.com visionshared.com

25. Starting your own business is an attractive career opportunity.

71

createwv.com visionshared.com

26. My community supports people who start a business here.

72

createwv.com visionshared.com

27. West Virginia is an attractive place to start a business.

73

createwv.com visionshared.com

28. I plan on starting a business of my own in the near future.

74

createwv.com visionshared.com

29. Business taxes must be lowered in West Virginia to have a more successful economy compared to other states.

75

createwv.com visionshared.com

30. It is primarily the state government’s job to create new high-paying job opportunities in West Virginia.

76

createwv.com visionshared.com

31. West Virginians in general are tolerant and inclusive of people of all races, religions or lifestyles.

77

createwv.com visionshared.com

32. Tolerance and inclusion of people from all races, religions or lifestyles is important to West Virginia’s future success.

78

createwv.com visionshared.com

33. I support efforts by my community and state to ensure tolerance and diversity in our society.

79

createwv.com visionshared.com

Income Profiles

80

createwv.com visionshared.com

1. West Virginians know how to use computer and Internet technology to do their jobs and improve their lives.

81

createwv.com visionshared.com

2. It is critical for my community’s success that people are skilled at using computers and the Internet.

82

createwv.com visionshared.com

3. I have adequate access to high-speed Internet service where I live.

83

createwv.com visionshared.com

4. I have taken advantage of Internet services such as online banking, online classes or purchasing products online in the last 30 days.

84

createwv.com visionshared.com

5. New high-wage jobs are primarily created in high tech industries, such as advanced energy, biotechnology and computer technology.

85

createwv.com visionshared.com

6. I support efforts by our community and state to generate more high tech jobs through research and development investments in

universities and other research centers.

86

createwv.com visionshared.com

7. My community is a great place to live.

87

createwv.com visionshared.com

8. My community is pretty or attractive.

88

createwv.com visionshared.com

9. My community is among the best places to live in the country.

89

createwv.com visionshared.com

10. My community needs more places to meet and socialize.

90

createwv.com visionshared.com

11. My community needs more art and cultural offerings.

91

createwv.com visionshared.com

12. I believe it is important for West Virginia to preserve historically significant buildings and communities.

92

createwv.com visionshared.com

13. It is important for West Virginia’s future to adopt environmentally friendly policies such as new “green” energy sources and building

standards.

93

createwv.com visionshared.com

14. I would support efforts by the state government to invest more money in helping communities modernize and upgrade to attract new

citizens and businesses.

94

createwv.com visionshared.com

15. The local school system in our community prepares our children for future success in today’s world.

95

createwv.com visionshared.com

16. Our state school system overall is effective in preparing our children for future success in today’s world.

96

createwv.com visionshared.com

17. It is important for our school system to teach children how to think, not just how to memorize facts and figures.

97

createwv.com visionshared.com

18. It is more important for schools to stick to the basics like math and reading.

98

createwv.com visionshared.com

19. Our school system provides adequate opportunities for art, cultural and other extra-curricular learning activities for children.

99

createwv.com visionshared.com

20. It is important that our schools teach children how to use the latest technology.

100

createwv.com visionshared.com

21. I support efforts by our State School Board and Department of Education to find better ways to educate our children for 21st Century

opportunities.

101

createwv.com visionshared.com

22. I believe that Pk-12 teachers are a valuable asset in West Virginia and we should invest more in their ability to succeed in their job.

102

createwv.com visionshared.com

23. It is important for West Virginia’s success that more people gain their college diploma.

103

createwv.com visionshared.com

24. It is important for adults to continue learning throughout their lifetimes.

104

createwv.com visionshared.com

25. Starting your own business is an attractive career opportunity.

105

createwv.com visionshared.com

26. My community supports people who start a business here.

106

createwv.com visionshared.com

27. West Virginia is an attractive place to start a business.

107

createwv.com visionshared.com

28. I plan on starting a business of my own in the near future.

108

createwv.com visionshared.com

29. Business taxes must be lowered in West Virginia to have a more successful economy compared to other states.

109

createwv.com visionshared.com

30. It is primarily the state government’s job to create new high-paying job opportunities in West Virginia.

110

createwv.com visionshared.com

31. West Virginians in general are tolerant and inclusive of people of all races, religions or lifestyles.

111

createwv.com visionshared.com

32. Tolerance and inclusion of people from all races, religions or lifestyles is important to West Virginia’s future success.

112

createwv.com visionshared.com

33. I support efforts by my community and state to ensure tolerance and diversity in our society.

113

createwv.com visionshared.com

Questions or Comments

• Jeff James, Chair, Creative Communities Team (Create WV) of Vision Shared– jeffj@mythologymarketing.com– 304.346.2230 ext 101#

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