New economies of innovation
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The new economy of innovation How thinking small got big
LIFT Marseille Vendredi 19 Juillet 2009
Alexandra Deschamps-Sonsino
CEO & Co-Founder of Tinker.it!
Tinker.it!
Design studio in London & Milan
Physical computing
Interactive products & installations
www.tinker.it
Massimo Banzi
CTO of Tinker.it!
Co-Founder of
the Arduino platform
www.arduino.cc
Results: 1,520,000 for Arduino (0.07 seconds)
Arduino
Cheap & open-source platform
to learn electronics
Sold around the world (60k units)
Developed in 2005 in Italy
www.arduino.cc
Day 1Breadboard, components, mess
Project by Andy Huntington
Day 50Fit for purpose
Project by Shawn Bonkowski & Mike Albers
Track your cat with RFID CaTaLog http://www.nermal.org/
Track if your plants need watering CaTaLog http://www.nermal.org/
Tell the world your baby is kicking Kickbee
Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
The Arduino ecology
Other platforms (x)uino
Education
Publications
A new conversation...
Public engagement
New applications of technology
New ways of doing r&d
New scales of innovation
The situation
Acme Corporation®
We should
make
A x 1>>
Let me ask
the design
department>>
Let’s have
a meeting
Ok send the
specs to the
engineering
department.
Hmm, that’s
not really what
we asked for
Let’s email
them a
document
Let’s get this
prototyped with
the CNC machine
That just cost
€10K
Let’s have
a meeting
& establish
requirements
>> >>
>> >>
The situation
John Doe // Michel Dupont
I want
to make
A x 1>>
Let me Google
that for you >>I spend
some €
I make a
prototype
I post it on
my blog
Make blog
links to it
http://makezine.com/
10 people
want to buy itNow what?
I link to
it on Twitter>> >>
>> >>
New manufacturing models?
Less than 1K units is hard
Conversations are difficult
From prototype to production-ready
New production models?
FabLabs
Techshop
RepRap
Makerbot
Former industrial nations?
New product challenges?
Designer / Engineer relations
New product design visions
New product design professionals
New financial models?
We’re in a recession
Beyond banks, angels & VC?
Smaller yet global audiences
Sustainability challenges
Small production is still production.
Electronics in everything!
Responsible design is hard
New models of ownership
Open source
Troubleshooting & support
History & Legacy
New market expectations
Managing demand and supply
Beyond the geek community
New language
The point
Rethinking how innovation happens
Supporting small businesses
Shared innovation models
Funding for small projects
Reboot local production
Merci à LIFT!
LIFT Marseille 2009
Alexandra Deschamps-Sonsino
alex@tinker.it
twitter.com/tinker_it
www.tinker.itwww.tinker.it/now
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