New Business No Brainer An Introduction To Digital Agency Expert.Com

The New Business

‘No Brainer’

Testimonials

‘DigitalAgencyExpert.com assisted us recently in securing a new agency for our PPC work. The chemistry with the agency was good from the beginning and we certainly couldn't argue with the results as our ROI improved by over 30%. I'd certainly trust their view when developing future agency relationships.’

Head of Group Marketing – FINANCIAL SERVICES

‘Quick note to say I've just met with XXXXX from XXXXX - very impressed indeed. We've seen a couple of agencies in the last two weeks and was getting a bit bored of all their waffle but he was great. No nonsense, totally knew his stuff and a nice guy to boot. They understood our brief and they’re coming back to do a full pitch in a few weeks so great recommendation from DigitalAgencyExpert.com.’

Marketing Controller – TRAVEL

Clients

Breakdown of VerticalsFinancial Services - 11

Travel & Leisure - 11

R-Etail - 12

Telcos & Utilities - 10

B2B - 10

FMCG - 7

Automotive - 3

Medium size - 10

Charity + Gov - 6

Other - 20

417 clients

Our Objective

To help the right clients

find the right agencies

Research lead2 years of research

100 marketing budget holders.‘What information did they want to help find the right agency?’

50 agencies‘What information did they want in a new brief?’‘How did they want to pay for a matching service?’

Key Findings

‘Clients wanted anonymity and specific and broken-down understanding of current/recent clients experience of an agency or supplier’

‘Agencies didn’t want monthly or annual subscription fees, and an understanding of how much resource to push towards an opportunity plus a pay-as-you-win model.’

How does it work?

We create a profile of your agency within our Recommendation Engine software, by asking 3 of your clients the questions on the next slide in order to gain a true understanding of what your skills and strengths are.

Questions

• What strategic objectives were set?• What evolved targets and measurables

were set and their results.• Ability to work to:

– Time– Budget– Account Management

• Key positives and challenges

Profiling new briefs

• As above +• Budget

– Responsibility– Size– Likelihood– Incumbent

• Rating

Matching you to new clients

The questions on the previous slide are used to profile a new brief.This is fed into the Recommendation Engine software to calculate who is the best supplier/agency to respond.Agency and client are introduced via email with the agreed brief attached.

The Numbers100+ Agencies registered

400+ Clients registered

£1000 sign-up fee (paid back to you as a credit on your first win)

10% of fee/GP commission for win for 12 months

£0 Cost of meeting, receiving a brief, entering a pitch and monthly/annual subscription

Correct as of 1st November

Any questions? Get in touch anytime.

Tom Bird

DirectorM – 07801 990304

T – 020 8893 4766

suppliers@DigitalAgencyExpert.com