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Nucleus
Enterprise Marketing Services
February 2008
QuickTime™ et undécompresseur
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We are the editor of Nucleus, an online suite of Marketing software services for Enterprises.
We work with Large Accounts to deliver on their objectives, from planning to ROI justification through campaign execution
We have established a presence in Europe and North America.
QuickTime™ et undécompresseur
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Nucleus is a suite of software services for Enterprise Marketing.
WHAT FOR?
To design Marketing programs which generate sales
To boost Marketing productivity
HOW?
Equip companies with the functional servicesthey need to deliver on their immediate needs.
Evolve towards complimentary servicesto reach strategic goals.
QuickTime™ et undécompresseur
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Plan campaigns
Plan budget
LEARN &MODEL
Define objectives and KPIs
COLLABORATION& WORKFLOWSPLAN
CLIENT INSIGHTdata gatheredfrom campaign
results and other DBs- - Behavior
-Transformation rates- Plannings
-…
Target / segment
Select channel
RetroPlannings
Online Validation
Docs sharing
Budget MgtPOs, Invoices…
Requests Mgt
OPERATIONALTOOLS
Digital Mktg
Behavioral engine
Promo Sites
Emailing
Web analytic
Contacts DB
Online doc adapt & localize
REPORTS
Campaign results
Digital Asset Mgt
SFA
Charts
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PlanPlan BudgetBudget ProjectMgmt.ProjectMgmt.
Emailing
ResourcesResources MeasureMeasure
ROIROIPrint Mgmt
PIM
Digital
ProductionProduction
Cost Mgt
Approvals
Planning
Collaborat°
STRATEGY STRATEGYOPERATIONAL NETWORK
DELLDELL
KIA MOTORSKIA MOTORS
QUICKQUICK
GEFCOGEFCO
MarketingDirector
Product Manager |MarketingDirector
Operational Marketing, FinanceAgencies, Other Partners/Suppliers
Sales NetworkLocal & international
Marketing Director
DELLDELL
DAM
KM
Ad Builder
In-MarketIn-Market
MARS (Corporate, Mexico|Chocolate/PetCare, M&M’s)MARS (Corporate, Mexico|Chocolate/PetCare, M&M’s)
Nestlé WatersNestlé WatersPrintempsPrintemps
QuickTime™ et undécompresseur
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drives nucleus Filters & Reports
Throughout the nucleus interface, we sort, report, and present projects, budgets, performance metrics, activities, etc. based on a number of different filters and
categories consistent with the challenges of the SMART model and over-time.
Please note: in this screen capture, specific ‘client’ terminology has been put in place.
S M A R TSource
BrandsProducts
ActivityChannels
ReceiverDistribution networks
Local Marketing
MessageCampaign Types
Target CustomersEnd Users
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Screen captures
QuickTime™ et undécompresseur
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QuickTime™ et undécompresseur
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Any campaign can become a template to be re-used in future marketing campaigns and can be shared and found across the organization using the S|M|A|R|T filters. Access to any of the allowed files is immediate, as well as ability to contact owners for more information (or to reuse the campaign), or to request the adaptation.
Start Campaign1
QuickTime™ et undécompresseur
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• Manage projects/operations and integrated with the budget management system for account payable (invoice) reconciliations.
Execution/Creative/Production Management2
QuickTime™ et undécompresseur
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Budgets can be created for each project/operation (or local operation). Budgets can be planned/requested, then Committed (approved). And ultimately, can track the actual “Spent” when the invoices are received.
• An easy to use entry process allows a project manager to build the budget quickly and track the stages of the budget and spending process.
Execution/Creative/Production Management2
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When time is applied to users, it will drive the Nucleus Resource Planning tools to generate utilization rates (% or hours) of users over time.
The Planning Function of Nucleus is similar to MS Project. You can enter tasks, assign dependencies and relationships to other tasks, specify team members involved and even assign time allocations. Tasks created in the Planning Function will appear in the To-Do List of each user associated to the task.
Execution/Creative/Production Management2
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Robust budget capturing and reporting model based on the S|M|A|R|T approach.
Execution/Creative/Production Management2
QuickTime™ et undécompresseur
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KPIs can be created for every publisher and/or publisher placement in a media program. Reporting eventually can be automated with API connections, or manually initially to feed the Dashboard homepages and summary reports.
Live In-Market
Reporting 4 5
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A central digital asset library is also available for all large files, avoiding email attachments.
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net|ways54 avenue Hoche75008 Paris+33 (0)156605838
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