Neff Associates - Proposal for The Judge Group

WHY NEFF ASSOCIATES?

• Neff Associates is a full-service agencyoWeofferallservicesin-houseoMovingbetweencompanieswastestimeandmoneyoWithNeffyouneverhavetore-explainyourself

• Award-winning worko9CommunicatorAwardsand3GraphicArtsAssociationBest-Of’sin2013oResults-drivencampaigns

+TVcampaigntested99thpercentileinnetbrandgain

+#1intop-of-mindawareness

• Collaborative natureoOpencommunicationbetweenalldepartmentsoWhenyouworkwithNeff,youworkwithourwholeteam

HOW WE BRAND

CLIENT

BUSINESSSTRATEGY

BRANDADOPTION

INTEGRATEDMARKETING

BRANDDEVELOPMENT

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7

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DISCOVERY

EXCAVATIONMEDIAIMPLEMENTATION

EVALUATION RESEARCH

WORKSHOP

ARCHITECTURE

NAMINGVISION& MISSION

BRANDGUIDELINES

MESSAGING

POSITIONING& VALIDATION

EMPLOYEEALIGNMENT

STRATEGICSCENARIOS

IDENTITYDEVELOPMENT

LAUNCHPREPARATION

• DiscoveryoWelistentoyourteamoWelearnfromyourteamoWehearyourperspectiveonyourbrandandwhyyouwantchange

• Research + ExcavationoWeconductsurvey-basedmarketresearchtodeterminecurrentbrand

awarenesscomparedtocompetitionoWedoresearchonyourcompetitiontodeterminewheretheyareallocating

theirfunds.oWeanalyzethedatafromyourbrandauditstodetermineyoursorethumbs

andyourbestassets

• WorkshopoWepresentourdatatoyourteamforreview

BRAND STRATEGY

• Strategic ScenariosoOurteambeginsthebrainstormingprocess.Whatareourshort-termgoals?

Whatareourlong-termgoals?oHowwillyourbrandmapintermsofkeyemotionalqualities?(Energizer=

durability;Harley-Davidson=freedom,etc)

+Trust-worthy,risk-taking,young,old,cutting-edge,traditionaloArchitecture:Howdoesyourbrandfitinamongstotherbrandsoftheworld?

Doyouhaveparentbrandsorsiblingbrands?Howdotheychangewhen

youre-brand?

• Positioning & ValidationoHowarewegoingtopositionthisbrand?oWhatkindofdeliverywouldaccentuateourmessage?oIfchangingthename,whatshouldwecallthisnewbrand?oBytheendofthistimewewillhaveafinalversionofyourbrandpromise

BRAND DEVELOPMENT

DEPENDENCY MATRIX

PRODUCT INDEPENDENT

PRODUCT DEPENDENT

IDEALS &VALUES

FUNCTION& PURPOSE

• Identity DevelopmentoBeginwithcreativemoodboards.Colors,textures,type,spacing,photosoBrainstormandrefinelogooptions.FinalizelogooCorporateIdentityGuide

• Vision and MissionoFinalizeyourbrand’svisionandmissionoWillbetheback-boneforbrand-launchpressreleasesandpitches

• Employee AlignmentoEducateemployeesofbrandchangeandhighlightphilosophicalchangesoMediateandorchestrateinternalbrandingandcreative

BRAND ADOPTION

• Launch PreparationoWecontactthemediaandgenerateunprecedentedamountsofbuzz

surroundingyournewbrandlaunchoDeterminethebestplanofattackforgarneringresults.Arewegoing

national,local,orboth?

• Media ImplementationoWebeginplanningastrategyforintegratedTV,radioandprintadvertisingoOrganizeaplanforgeographicallytargetedadvertising

• EvaluationoHowdidwedo?oFollowmediaauditstodeterminenumberofimpressionsreached

INTEGRATED MARKETING

OVERVIEW

BRAND PROMISEWho you are, What you do,

Why it matters.

MARKETINGHow you sell your brand

BRAND IDENTITYHow you look & perform

IdentityExternal

AdvertisingExternal

AdvertisingInternal

PublicRelations

IdentityInternal

WebBlogStorefronte-Commerce

LogoWebDesignArchitecture

DevelopmentNamingProduct DesignPackage Design

SignageMerchandiseGift Cards

IntranetMaintenanceTrainingAdministration

WebsiteBanner AdsBlogs / RSS FeedsEmail Marketing

CommercialsInfomercialsAppearancesSponsorships

PresentationsIncentivesTrainingTeam Building

SponsorshipsPhilanthropyPartnershipsPromotions

Email SignaturesWeb TrainingEmail TemplatesSocial Media layouts

BlogsSocial MediaEmail OutreachViral Marketing

LogoCustomer ServiceEmployee TrainingVoice

Culture BuildingProduct TrainingPromotionsSales Training

FormsTraining SystemsLetterheadBusiness Cards

Web Web Web Web Web

Store TV Events Events

Print AdsDirect MailCatalogsBrochuresSales KitsFlyers Packaging

Payroll StuffersReceiptsBrochuresAnnual ReportsEstimates

NewslettersArticlesBooksMedia KitsPromotions

Print Print Print

Store

Print

Product Product

Print

• Site MapoWhatdoyouwanttosaywithyoursite?oWhatkindofcapabilitiesdoyouwantyoursitetohave?oWhatisthehierarchyofyourinformation?oHowdoweorganizethistohavethebestUI/UXandSEO?

• DesignoWireframesforbroad-formlayoutoPhotoshoplayoutsforhomepage,subpages,andblogoDesignallpossiblealertsandpop-ups

• Responsive DesignoWebuildallwebsitestobeadaptive/responsiveoverallpossibleviewport

sizes.Websiteswillbedesignedtoperformondesktopcomputers,tablets,

andmobiledevices.

WEBSITE STRATEGY

• Latest CodeoWebuildusingthemostrecentreleasesofHTML5andCSS3oPHP,jQuery,andJavaScriptforinteractivityoBootstrapbackbone

• Content ManagementoWeintegrateyourwebsiteintoacontentmanagementsystemsothatyou

canedityourwebsitewithoutrequiringaweb-masteroWordpress,Joomla,Drupal

• Responsive ProgrammingoWebuildyoursiteresponsivelyusinglight-weightcodeandmobilejQueryoWemakestrategicdecisionsonhowtoimplementinteractivityintoyour

mobilewebsite

WEBSITE PROGRAMMING

Southern New Jersey & Philadelphia

INDUSTR IES

Recycle. Reuse. Renew.

Michael ShawChief Operating Officer

phone: 856.439.0200 x236

fax: 856.439.0843

cell: 609.841.0997

email: mshaw@goodwillnj.org

2835 Route 73 S. | Maple Shade, NJ 08052 | GoodwillNJ.org

Ron Jaworski’s Celebrity Golf Challenge

Pairings Party Brochure

Event Brochure

Logo

Tournament Ball

2 0 1 2 S P O N S O R S H I P O P P O R T U N I T I E S

Ron

Jaw

orsk

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EV

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TO

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RV

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2012 Ron Jaworski Celebrity Golf Challenge May 20-21, 2012

Sunday, May 20Pairings Party 7:00 PM | The Pool

Johnnie Walker Lounge 10 – 11 PM | The Pool’s Outdoor Patio

Monday, May 21Kick-Off Celebrity-Am 7:30 AM

Closing Drive Celebrity-Am 1:00 PM | Atlantic City Country Club

Guest Programs Monday Afternoon

Ron Jaworski’s Celebrity Golf Challenge

Pairings Party Brochure

Event Brochure

Logo

Tournament Ball

2 0 1 2 S P O N S O R S H I P O P P O R T U N I T I E S

Ron

Jaw

orsk

i

EV

EN

TO

VE

RV

IEW

2012 Ron Jaworski Celebrity Golf Challenge May 20-21, 2012

Sunday, May 20Pairings Party 7:00 PM | The Pool

Johnnie Walker Lounge 10 – 11 PM | The Pool’s Outdoor Patio

Monday, May 21Kick-Off Celebrity-Am 7:30 AM

Closing Drive Celebrity-Am 1:00 PM | Atlantic City Country Club

Guest Programs Monday Afternoon

Justin Hornphone 609.788.0462cell 856.287.1905email justin@2lifetalent.comweb 2lifetalent.com

PHILADELPHIA | ATLANTIC CITY | LAS VEGAS | MIAMI

founder