NCVO Web 2.0 Workshop

NCVO Web 2.0 Workshop

You Tube

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGEUpload your own videos at www.youtube.com

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

Media coverage with Community Newswirehttp://www.mediatrust.org/community-newswire

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

Facebook

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

Facebook Advertising

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

At minimum wage, the value of Margaret’s volunteering is £6,000 per year

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

WORKING FOR SOCIAL CHANGE

What is Web 2.0?

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• Cost for advertisement to be seen is FREE!

• Only pay when someone clicks on the advertising

• For this type of advertisement estimate cost to be 40p per click

• For 100 people to come to the website would cost £40

• If 10% (10 people) contact the charity requesting to volunteer or get involved the cost per person recruited is only £4!

Cost of Advertising

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Action Plan

• 1 – Upload video onto YouTube

• 2 – Embed video into your website

• 3 – Create a Facebook page for your charity and recruit friends and supporters to be friends and fans

• 4 – Create a mycharity.com page for your charity

• 5 – Launch your own advertising campaign on Facebook (check you can cope with increased demand)

Action Plan

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Thank You

Speaker Contact Information:

david.barker@whiteboxdigital.com

(Founder White Box Digital)