NCM David Kain 20 Group Presentation by ActivEngage

Connect. Engage. Convert.

My Story…

#Fail200 Monthly Leads

2% 1%2%

0%

95%

Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted

Website Lead Breakdown 2006

One Year Later…

#Win1680 Monthly Leads

6% 2%4%

2%

86%

Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted

Website Lead Breakdown 2007

+9%Conversion

Rate

300%Site Traffic

What is holding you

back?

Start Testing

Split Testing

Real World Example

Original Campaign

Treatment #1

Treatment #2

PRECOMMER

CE

Levels of Keyword Domination

70%of the link search users

click on are organic- not paid

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7 Rank 8 Rank 9 Rank 10

0

5

10

15

20

25

30

60% of all organic clicksgo to the top threeorganic search results.

First P

age Only

75% of users never scroll past the first page of search results.

2011 Chevrolet Tahoe Boston

Flickr

Blog

YouTube

Content=ConversionGood

29.75%

Content Marketing

X

X

X

Dealerships that blog get

61% moreWebsite visitors

DECIDE ON A PRODUCT/SERVICE

REFINE CHOICES

GET SUPPORT/ANSWERS

DISCOVER PRODUCTS/SERVICES

ASSURE

INSPIRE A PURCHASE

EXECUTE A PURCHASE

21%

19%

19%

17%

14%

13%

7%

Blog articles Influence purchases

Source: Jupiter Research

Video Marketing

2 Minutes

facebook

1 out of every 8 minutes onlineis spent on Facebook

Website

Advertising

CRM

Website

Advertising

CRM

This is amazing!

Interest Targets, FOF

Direct Fan Ads

Email Marketing

ReTargeting

A

I

D

A

500 (Likes) Fans

65,000 Direct Influences

Social Influence

Website

Advertising

CRM

Social CRMis the future

Deliverability

One More Thing…

Live Chat

Text Number32665 (FBOOK)

MessageLike activengage

THIS PRESENTATION IS AVAILABLE ONLINE

WWW.SLIDESHARE.NET/ACTIVENGAGE

Todd L Smith

Chief Executive Officer

ActivEngage

800-441-7779

todd@activengage.com

Twitter.com/activengage