Transcript

1st Industrial Revolution Design Assignment:Design an industrial society that:

1. Treats nature as an enemy to be evaded, controlled or killed.2. Measures prosperity by how much of natural capital we can

cut down, dig up, bury, burn, or otherwise destroy.3. Measures productivity by how few people are working.4. Measures progress by the number of smokestacks and

effluent pipes.5. Destroys biological and cultural diversity with one-size-fits-

all solutions.6. Requires thousands of complex regulations to keep people

from killing each other too quickly.7. Produces a few things so highly toxic that it will take

thousands of generations to maintain constant vigilance while living in terror.

- William. McDonough – co-author of Cradle to Cradle: Remaking the Way We Make Things, with Michael Braungart, a manifesto calling for a transformation of industry through ecologically intelligent design.

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