National Wildlife Federation’s Social Strategy
Post on 06-May-2015
1581 Views
Preview:
DESCRIPTION
Our social strategy and how it has evolved.
Transcript
Developing a Social Strategy
Image: Flickr / Iowa Red Bulls
• Identify audience
• Specific goals
• Capacity/Time
• Outreach plan
• Long-term plan
NWF Programs on Twitter
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
@forestjustice @akglobalwarming @nwfpacific @mountainaura
WildlifeAction
We Explore Communities = Reach
Gardeners Caregivers Locally Concerned EnthusiastsCaregivers Activists
What We Measure and Track:
• Sharing behaviors
• Mentions in blog posts
• Traffic from social media
• Actions, volunteers, donations
top related