National Health Council - Educating Patients about EHBs and State Exchanges

Communications Affinity Group

August 8, 2013

Tamara RuggieroVice President, Communications and Marketing

American Kidney Fund and

Chair, Communications Affinity Group

Tamara RuggieroVice President, Communications and Marketing

American Kidney Fund

An Update on NHC’s Exchange Enrollment Outreach

Kelly BrantleyAugust 8, 2013

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Training and EducationThrough education, NHC will lay a foundation for VHAs on insurance marketplaces and Medicaid expansion

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Patient Advocacy ToolsElectronic tools will help advocates assist patients through implementation activities

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Key Messages

Key messages will launch each month and build off messages tested by national partners

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NHC Is Assisting Members with Health Reform Activities through Three Main Sets of Tasks

Training and Education Will Be the Basis to Help VHAs Help Patients

● Two webinars to ready the VHAs for upcoming health insurance marketplaces and

Medicaid expansion

o Target audience of federal and state staff of VHA member organizations

● July 17th webinar focused on status of implementation in states, consumer outreach

and enrollment activities, and the role of patient advocacy organizations

o More than 100 participants

o Audience participation led to a follow-up Q&A resource

● Upcoming autumn webinar will address more details about specific plan availability,

assistance programs in operation, and methods for data collection to inform future

federal and state policy updates

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TRAINING AND EDUCATION

Advocacy Tools Will Focus on the Patient Perspective

● Set of six tools will be developed and

distributed to offer information tailored to

the specific needs of the patient population

● Tools will include some customizable

resources that will allow co-branding of a

VHA with NHC

o Enrollment Assistance Programs for

the Health Insurance Exchanges

● Two infographics will complement the set of

materials, offering a graphic approach to

displaying complicated information

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PATIENT ADVOCACY TOOLS

Key Messages Will Focus on Themes That Resonate Most with Patients

● National partners have identified and tested sets of messages that resonate most for

the population of individuals who will be eligible to enroll in exchanges

● At regular intervals, NHC will roll out a new key message to its members, including a

patient advocacy tool, email blast text, and social media suggestions related to the

message

● Examples of key messages could include

o There will be new, affordable insurance options available for people without insurance.

o All insurance plans will have to cover doctor visits, hospitalizations, maternity care, emergency

room care, and prescriptions.

o Help will be available online, by phone, and in person to find the plan that works best for you.

o Financial help is available so you can find a plan that fits your budget.

o If you have a pre-existing condition, insurance plans cannot deny you coverage.

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KEY MESSAGES

Enrollment Outreach Activities Will Continue through the Open Enrollment Period

● TRAINING AND EDUCATION

o July webinar recording linked on NHC’s website

o One additional webinar, held in early autumn

● PATIENT ADVOCACY TOOLS

o Enrollment Assistance Programs for the Health Insurance Exchanges

o Three additional customizable tools

o Two infographics

● KEY MESSAGES

o Six messages delivered regularly with associated communications materials

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NHC WILL DEVELOP AND DELIVER THE FOLLOWING ADDITIONAL MATERIALS TO MEMBERS

Choosing the Health Plan that’s Choosing the Health Plan that’s Right for You!Right for You!

Michelle RiceDirector of Public Policy

National Hemophilia Foundation

Michelle Rice, Director of Public PolicyMichelle Rice, Director of Public Policy

It’s up to you!• Choosing the best insurance for you involves

planning ahead and researching

• Take time to do this: it’s important!

• It’s your responsibility to make good choices

Personal Health Insurance Toolkit• Health Plan Comparison Guide

• Health Plan Cost Comparison Worksheet

• Glossary of Healthcare Terms

• Personal Health Experience Stat Sheet

• Workshop on How to Choose a Plan

Health Plan Comparison Guide• Cost vs. benefits

• Monthly/annual premium?

• Total out of pocket costs

• Services I need covered?

• My physicians covered?

• Annual limits?

• Out of network benefits?

Selecting a New Plan

Health Plan Cost Comparison Worksheet• Plan Name

• Annual Premium

• Financials

• Major Medical

• Pharmacy Benefit

• Emergency Care

• Mental Health

Getting Started

Step 1: Get some baseline stats

• How many times in the past year have I…..?

Getting StartedStep 2: Glossary

Step 3: Collect from HR:

• Benefit Summary

• Drug Formulary

• Provider Network Booklet

Step 4: Health Plan Comparison Chart

The American Heart Association’s Role in Achieving Coverage for All

Americans

Stephanie Mohl, AHA/ASA Senior Government Relations Advisor

August 8, 2013

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Major Sources of Informationabout Reform Law

For Uninsured

Sources: Enroll America, “Informing Enroll America’s Campaign: Findings from a National Study;” January 2013. Kaiser Family Foundation Health Tracking Poll, April, 2013.

• 78% unaware of new coverage options

•32% Friends, family•28% Newspapers, radio, online•21% Cable TV• 7% Doctor• 5% Non-profit or community organizations

Copyright - AHA Confidential & Proprietary 18

Overall AHA Strategies• Preparing National Service Center • Training all AHA staff• Tele-Town Hall meetings for AHA volunteers• Targeted webinars for African-American, Hispanic

volunteer Ambassadors• New website content• Articles in AHA newsletters• Info at consumer events

(Heart Walks, etc.)

Copyright - AHA Confidential & Proprietary 19

AHA ResourcesGeneral Health Insurance Info:

http://www.heart.org/healthinsurance

Copyright - AHA Confidential & Proprietary 20

AHA ResourcesHearts for Healthcare: http://www.heartsforhealthcare

ACA Outreach & Education

for People with MS

Kim CalderDirector, Federal Health

Affairs & Insurance Policy

Established VHO in 1945, evolved into nationwide network of chapters by 1980s

Increasing focus on health insurance programming and advocacy since 2000s

• National Call Center in place since late 1990s, health insurance specialists since 2006

• Survey data of insurance status, source of coverage of ~1000 people with MS

• Template appeals letters and toolkit since 2004

• Active engagement in ACA implementation starting with ‘Principles for Healthcare Reform’ endorsed by Board in 2007

Preparation for Exchanges and Market Reforms

Shift in emphasis from Implementation to Outreach & Education

• Society publications, English and Spanish

• Offer webinars/teleconferences in collaboration with Chapters

• ‘Meeting in a Box’ -- Powerpoint with talk points suitable for clients, staff, volunteers, committee discussion

• Dedicated website with links to Healthcare.gov and more

• Fact Sheets – short and MS-specific

• Provide scenarios of people w/ MS impacted by ACA for media prep, story telling, suggested blogposts, other social media

• Training and prep for Call Center staff – Navigator? Certified Application Counselor?

Questions?

Question:

What is the best way toco-brand any of the NHC tools

being developed?

Question:

Is the National Hemophilia Foundation open to sharing its patient tool kit for other organizations to use?

Question:

Where on the National Multiple Sclerosis Society website would one find links to various health exchange

information?

Question:

When will the American Heart Association materials be ready for

sharing?

Question:

Are patient advocacy organizations educating navigators about the needs

of people with chronic conditions?

Question:

What are patient advocacy organizations doing to educate their

own employees?

Reminders

• September 11 – next NHC webinar on educating patients about EHBs and exchange enrollment

• Tentative: November 13 – next Communications Affinity Group meeting

• Opportunities to share your organization’s message on WebMDA Different NormalWebMD Answers

Thank You for Participating!

Tamara RuggieroVice President, Communications and Marketing

American Kidney Fund and

Chair, Communications Affinity Group