National Engine Parts Manufacturers Association - NEPMA social media presentation

Internet Marketing Panel Discussion:

– 1 Billion Users– 300,000 + list Auto Repair, Auto Technician,

Mechanic, in their personal profile– 50% of Users Log in EVERYDAY– Fastest Growing demographic is 55 years old & up– Business Pages vs. Personal Pages– Marketing Power is in the ability that users have

to see your message and SHARE it! – Facebook pages & updates are indexed by

Google!

Statistics

Items that can be posted on Facebook

• Product Announcements• Trade Show Attendance• Customer Car Photos• Tech Tips/ Info• Contests, Giveaways, Sweepstakes• Videos you have done, or ones from others• Ask Questions to get feedback• Create Discussion Groups• So much more!

Data & Information it can Provide!

Ads within Facebook and HYPER TARGETING to reach your Customer!

• Ads Can be targeted by:• Age• Gender• Location• Interests• Connection to your FB Page• Education Level• Relationship Status

Statistics

– 400 Million Users– 460,000 new users per day!– 140 million tweets per day(+65% in last 3 months)– 40% of tweets from Mobile app.– Thousands of users that have Auto Repair, Auto

Technician, Mechanic, in their personal profile– Connect with people worldwide!– Twitter Accounts & Tweets are indexed by google

What is twitter?

• Twitter is a way to share information in messages that are 140 characters or less with those that choose to “follow your updates” because they are interested in your products

• Those that will follow you include*auto mechanics, shops, media members, industry associations, enthusiasts, racers, & more!

• “Tweets can be about products, events, info, tech tips, shows, etc and can include a link to your website, fb page, photos!

• The Power lies in them seeing a message and “Re-tweeting” it to their followers!

Communication in 140 characters or

less!

What are #HashTags ?

• Hash Tags are key words(subjects) that you can insert in your tweet that describe what you are talking about.

• Users can search hash tags to see what is being “tweeted” on that subject

• Samples: #autorepair #auto #Camaro #GMLS #autoparts #SEMA #SEMAShow #Corvette #autoparts #carmaintenance #carrepair #Chevrolet

Data it Provides

• 2 Billion Views per day• 24 hours of video is uploaded every minute• 70% of YouTube traffic comes from outside US• Average Person spends 15 minutes per day on

YouTube.• Aside from Google, YouTube, Facebook, and

Twitter are the most used search engines for information.

Statistics

Data it Provides

Who is watching “Web Videos” ?

• 77% of Internet Using Population in USA watches Videos online

• That amounts to 147 Million People• Of those people, they watched 13.5 BILLION VIDEOS online in

the month of October 2008 alone!