NATIONAL ECOTOURISM PLAN 2016 - 2025 · Ministry of Tourism, Arts and Culture Malaysia . FOCUS AREAS. ①Investment in Ecotourism ② Tourism Concessions ③ Synergy between Ecotourism
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NATIONAL ECOTOURISM PLAN 2016 - 2025KHAIRIAH KAMARUDDINMinistry of Tourism, Arts and Culture Malaysia
FOCUS AREAS① Investment in Ecotourism②Tourism Concessions③Synergy between Ecotourism &
Conservation④Ecotourism Marketing⑤Ecotourism Clusters
APPROACHES FOR ECOTOURISM DEVELOPMENT
In order to attract investments in ecotourism, 3 strategies are proposed:
3Strategies
12Actions
3
Aspects covered: Improve coordination and
transparent procedure Showcase and open up
ecotourism investmentopportunities Refine the existing
investment facilitationprogrammes
INVESTMENT IN ECOTOURISM
IskandarRegional Development
Authority(IRDA) Incentives & Facilitation
Khazanah/Themed Attractions Resorts &
Hotels (TAR)Partnership
Merlin Entertainments
Licensing for
LEGOLAND MalaysiaResort
Investment Effect on surrounding tourism developments
SANRIiO Hello Kitty Town Puteri Harbour Marina Desaru Coast
• LEGOLAND created acceleratoreffect to transform IskandarMalaysia into Malaysia’s familyfun capital.
• The incentives offered by thegovernment include FlagshipIncentives Iskandar Malaysia(FIM) and Iskandar MalaysiaIncentive and Support Package(ISP) – both targeted at service-sector activities.
BEST PRACTICES:LEGOLAND PPP MODEL
Tourism concessionssuitable method for the sustainable financing of protected areas and ecotourismdestinations.
TOURISM CONCESSIONS
Better service quality and
product development
1
Enhanced visitor
satisfaction
2
PA agencies can focus on conservation
of parks
3
BENEFITS OF TOURISM CONCESSIONS
4
Reduce administrative, manpower and
financial burdens
Increase economic
value
5
Reduce illegal activities such
as wildlife poaching
6
7Create employment
and develop capacity, skills and access to
capital for local communities
5
BEST PRACTICES:
To improve the synergy between ecotourism and conservation and increase localcommunity participation
6Strategies
32Actions
Aspects covered: Improve federal and state
coordination in ecotourism Increase CBET representation at the
national and state level Showcase best practices in the
management of ecotourism sites Scaling up of homestays to
provide better service andinterpretation
7
SYNERGY BETWEEN ECOTOURISM AND CONSERVATION
ECOTOURISM MARKETING
• Superficial environmental commitment
• Multi-purpose visits• Short trips• Larger groups• Physically passive• Physical comfort• Services/facilities are
expected• Shallow interaction with
nature• Wilderness not essential• Emphasis on
interpretation• Rely on travel agents and
tour operators
• Mix of Soft + HardFactors
• Emphasis on physically active activities with element of risk/danger
• Often (not always) requires specialist equipment and/or training
8
• Strong environmental commitment
• Specialised visits• Long trips• Small groups• Physically active• Physical challenge• Few, if any, services expected• Deep interaction with nature• Wilderness necessary• Emphasis on personal
experience• Often make own travel
arrangements
HARDSOFTADVENTURE
Characteristics of the Ecotourism Spectrum:
ECOTOURISM SPECTRUM
9
DIGITAL TRANSFORMATION INITIATIVE Tourism Digital Ecosystem:
• Digital technologies have been integrated into every stage of the travel process.
• Tourists today use various apps and digital services directly (booking systems, social media, payment) or indirectly (channel managers, back-end databases, etc.) during their trips.
THE CONCEPT OF CLUSTERING Ecotourism only occurs in
rural/remote areas Lack of critical mass Developed & promoted in silo
Existing Situation
Lack of economiesof scale
Small size (small firms, low numberof accommodations, etc.)
Low capital for development Low manpower (numbers, skills, etc.)
Proposed Approach
To create economiesof scope
Share infrastructuredevelopment
Share marketing & promotion
Share manpower & human resource (training, capacity building, etc.)
COLLABORATION(Operators + local communities + NGOs + Gov.)
CLUSTERING
Destination Coordination Group
through
10
create
ECOTOURISM CLUSTER NEW APPRO
ACHES FO
R ECOTO
URISM
DEVELO
PMEN
T
60 Ecotourism Clustersin MalaysiaPerlis 1 clusterKedah 3 clustersPenang 2 clustersPerak 4 clustersSelangor 4 clustersMelaka 3 clustersN. Sembilan 4 clusters Johor 6 clusters Pahang 6 clustersKelantan 3 clustersTerengganu 7 clustersSarawak 9 clustersSabah 8 clusters
Sabah (8)
Sarawak (9)
Kelantan (3)
Terengganu (7)
Pahang (6)
Johor (6)
Negeri Sembilan (4)
Melaka (3)
Selangor (4)
Perak (4)
Kedah (3)
Penang (2)
Perlis (1)
Proposed 60 ecotourism clusters, whereby 43 clusters are located inPeninsular Malaysia, 9 clusters in Sarawak and 8 in Sabah.
11
NEW
APPROACH
ES FOR ECO
TOU
RISM D
EVELOPM
ENT
ECOTOURISM CLUSTERProposed Destination Coordination Group (DCG) Structure
GOVERNMENT AGENCY INDUSTRY PLAYERS / NGOS LOCAL COMMUNITY
Members: Ministry responsible for tourism &
forestry/wildlife (state/federal) Local Tourism Agencies Local Authority
Members: Resort operators Tour operators Guide Association Nature/ Wildlife NGOs
Members: Existing community associations Community representatives
Developing Ecotourism Cluster
Roles: Advisory Monitoring Infrastructure development Promotion
Integrated decision making
Roles: Aspirations Planning Conflict resolution
Cluster Optimisation: Product Development Human Resource Destination Management Marketing and Promotion.
Facilitating/Supporting Leader
NEW
APPROACH
ES FOR ECO
TOU
RISM D
EVELOPM
ENT
T H A N K Y O U
Slayt Numarası 1Slayt Numarası 2In order to attract investments in ecotourism, 3 strategies are proposed:Slayt Numarası 4TOURISM CONCESSIONSSlayt Numarası 6To improve the synergy between ecotourism and conservation and increase local community participationECOTOURISM MARKETING Slayt Numarası 9THE CONCEPT OF CLUSTERINGSlayt Numarası 11Slayt Numarası 12Slayt Numarası 13
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