Transcript
NACMG UNLOCKING TRANSFORMATIONAL INNOVATION AUGMENTED REALITY FOR MARKETERS: FUTURE OF CONSUMER INTERACTIONSJohn C. Havens – EVP, Social MediaPorter Novelli
The Outernet
AR is the GPS…
…for your virtual life.
MedSpeak
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Augmented - The Big Picture
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Checking In To Products
Visual Search
Products Checking In To You
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Kraft / Anonymous Video Analytics (AVA)
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You Checking In To Yourself
Activity Interference
33Source: Jon Froehlich, University of Washington
Activity Interference
34Source: Jon Froehlich, University of Washington
You Checking In To Others
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Virtual Advertising
Rights
Hyper AR
John C. Havens John.Havens@porternovelli.com@johnchavens
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